谷歌收录优化：外贸出口与Google Ads推广全攻略

谷歌收录优化：外贸出口与Google Ads推广全攻略

Google Indexing Optimization: Complete Guide to Foreign Trade Export and Google Ads Promotion

谷歌推广（Google Ads）是目前海外推广中较为主流的推广渠道之一，通过谷歌收录优化能够显著提升广告效果。

Google Ads is one of the mainstream promotion channels in overseas marketing, and Google indexing optimization can significantly enhance advertising effectiveness.

1. Google Ads 简介 | Google Ads Introduction

人们在 Google 上搜索各种信息，包括该做什么、该去哪里以及购买什么。当有人正在寻找您的产品或服务时，您的广告就会出现在 Google 搜索结果页上。

People search on Google for various information, including what to do, where to go, and what to buy. When someone is looking for your products or services, your ads will appear on Google search results pages.

无论是在台式机还是移动设备上，适时的广告都可以将用户转化为有价值的客户。

Whether on desktop or mobile devices, timely ads can convert users into valuable customers.

2. 谷歌推广的好处 | Benefits of Google Ads

（一）提升网站访问量 | Increase Website Traffic

借助可将人们引向您网站的在线广告来增加在线销售、预订或邮件列表注册量。

Use online ads that direct people to your website to increase online sales, bookings, or email list sign-ups.

（二）接听更多电话 | Receive More Calls

通过带有您的电话号码和点击通话按钮的广告来增加客户来电。

Increase customer calls through ads featuring your phone number and click-to-call buttons.

（三）增加商店访问 | Increase Store Visits

通过商业广告吸引更多客户，这些广告可以帮助人们在地图上找到您的公司。

Attract more customers through business ads that help people find your company on the map.

3. 谷歌推广的操作步骤 | Google Ads Operation Steps

只需几个简单步骤即可制作一个广告，结合谷歌收录优化策略效果更佳。

Creating an ad only requires a few simple steps, and combining it with Google indexing optimization strategies yields better results.

（一）在谷歌设定推广目标 | Set Promotion Goals on Google

谷歌推广将根据您想要的结果定制您的广告。无论您选择哪种广告目标，Google Ads都能为您提供全方位的帮助。

Google Ads customizes your ads based on your desired outcomes. No matter which ad goal you choose, Google Ads provides comprehensive assistance.

（二）决定广告展示的位置 | Decide Ad Display Locations

走向全球，或留在本地。您可以决定在何处展示广告，Google会将它们展示在合适的人面前。

Go global or stay local. You decide where to display your ads, and Google shows them to the right people.

（三）建立您的广告文案 | Create Your Ad Copy

用3个简短的句子突出显示最适合您业务的内容，以使客户兴奋。或通过添加图像来制作引人注目的横幅广告。

Use three short sentences to highlight what best suits your business and excite customers. Or create compelling banner ads by adding images.

（四）设定花费预算上限 | Set Spending Budget Limits

您支付的费用永远不会超过您设置的每月上限，并且可以随时进行调整或暂停。

You will never pay more than your set monthly limit, and you can adjust or pause at any time.

（五）谷歌广告上线 | Google Ads Go Live

当人们搜索您的产品或服务时，谷歌会显示您的广告。您的广告可以展示在Google搜索上，以及整个合作伙伴网站网络中。

When people search for your products or services, Google displays your ads. Your ads can appear on Google Search and across partner website networks.

4. 谷歌广告类型 | Google Ad Types

关键词搜索广告、Youtube视频广告、Gmail邮箱广告、网盟图文展示广告、Shopping购物广告。

Keyword search ads, YouTube video ads, Gmail email ads, display network image and text ads, Shopping ads.

目前外贸B2B和跨境电商B2C，主要用到关键词搜索广告和Shopping广告会比较多，也是比较适合的广告类型。

Currently, foreign trade B2B and cross-border e-commerce B2C mainly use keyword search ads and Shopping ads, which are also the most suitable ad types.

5. 谷歌推广账户开通流程 | Google Ads Account Opening Process

（一）在线自己开通 | Self-Registration Online

进入谷歌广告后台通过在线注册的形式，然后绑定信用卡，全程基本只要靠自己完成。

Access the Google Ads backend, register online, and bind a credit card. The entire process can be completed independently.

（二）通过谷歌官方认证代理商 | Via Google Official Certified Agents

目前谷歌在国内有授权多家公司为认证代理商，帮助国内用户开通谷歌企业账户，协助用户在谷歌上推广问题。

Google has authorized multiple companies in China as certified agents to help domestic users open Google business accounts and assist with Google promotion issues.

通过专业的谷歌收录优化服务，能够最大化广告投放效果，提升外贸出口业务的竞争力。

Through professional Google indexing optimization services, you can maximize ad performance and enhance the competitiveness of your foreign trade export business.