谷歌内部文件曝光：Chrome数据被用于操纵搜索排名？SEO行业震动
【CNMO科技资讯】今年三月，一个名为yoshi-code-bot的自动化机器人从谷歌的内部内容API仓库中泄露了一系列文档。随后，这些文档被分享给了SparkToro的联合创始人Rand Fishkin，他整理了一篇内容详尽的文章，其中涵盖了近2500页关于谷歌搜索如何对互联网上的页面和网站进行排名的描述。
According to foreign media reports, these documents reveal the factors Google values when ranking websites and web pages. They showcase numerous details that Google has never publicly discussed. These documents essentially unveil the process of how the internet gets indexed.
据外媒报道，这些文件揭示了谷歌在排名网站和网页时所看重的因素。它们展示了谷歌从未公开讨论过的诸多细节。这些文档基本上为我们揭开了互联网被索引的过程。Search Engine Land认为，这将是SEO和谷歌搜索历史上的重大事件之一。
Search Engine Land believes this will be one of the most significant events in the history of SEO and Google search.
在API文档中，共有2596个模块，包含14014个属性。然而，文档并未明确指出任何排名特性的具体权重，它们只是客观存在。此外，文档还列举了网站可能受到的降权因素，如链接与目标网站不匹配、SERP（搜索结果页面）信号显示用户不满意、产品评价、位置、完全匹配域名和色情内容等。
The API documentation contains 2,596 modules with 14,014 attributes. However, the documents do not specify the exact weight of any ranking features; they simply exist objectively. Additionally, the documents list factors that may lead to website demotion, such as mismatched links, user dissatisfaction signals on SERPs (Search Engine Results Pages), product reviews, location, exact-match domains, and adult content.
外媒报道称，根据此次泄露的内容，谷歌向SEO（搜索引擎优化）专家传达的很多信息似乎都是错误的。另一位SEO专家Mike King也对这些文档进行了研究，并指出"'撒谎'这个词可能过于严厉，但在这里使用它是唯一准确的描述"。King进一步阐述道："我理解谷歌公关团队在保护其专有信息方面的职责，但我对他们试图贬低那些在营销、技术和新闻领域揭示可验证发现的做法深感不满。"
According to foreign media reports, based on the leaked content, much of the information Google has conveyed to SEO (Search Engine Optimization) experts appears to be incorrect. Another SEO expert, Mike King, also studied these documents and stated, "The word 'lying' might be too harsh, but it's the only accurate description here." King further elaborated, "I understand Google PR team's duty to protect proprietary information, but I'm deeply dissatisfied with their attempts to discredit verifiable discoveries in marketing, technology, and journalism."
谷歌欺骗公众的一个主要方式是声称它不会使用Chrome浏览器数据来对网页进行排名。然而，在这次泄露的文件中，Chrome浏览器在关于网站如何在搜索结果中显示的部分被特别提及。
One major way Google has misled the public is by claiming it does not use Chrome browser data to rank web pages. However, in these leaked documents, Chrome is specifically mentioned in sections about how websites appear in search results.
值得注意的是，谷歌目前尚未对此次泄露事件发表任何言论。但可以预计，谷歌将不遗余力地让这些文件被下架。
Notably, Google has not yet made any official statement regarding the leak. However, it's expected that Google will make every effort to have these documents taken down.
