中国宠物产业新蓝海：平阳如何打造全球宠物用品之都
中国宠物市场正迎来黄金发展期。根据《2023-2024年中国宠物行业白皮书》，2023年城镇宠物消费市场规模达2793亿元，预计2026年将突破3613亿元。在这个蓬勃发展的市场中，温州市平阳县正悄然崛起为全球宠物用品制造中心。
Pingyang's rise as a pet product hub comes as China's pet market enters a golden age. According to the 2023-2024 China Pet Industry White Paper, urban pet spending reached 279.3 billion yuan in 2023 and is projected to exceed 361.3 billion yuan by 2026.
从"中国皮都"到"宠物小镇"，平阳完成了华丽的产业转型。水头镇作为平阳宠物产业的发源地，如今已形成完整的产业链，拥有上百家宠物相关企业，其中21家为高新技术企业。佩蒂股份和源飞宠物两家上市公司更是让平阳在全球宠物市场占据重要地位。
From being known as "China's Leather Capital" to "Pet Town", Pingyang has undergone a remarkable industrial transformation. Shuitou Town, the birthplace of Pingyang's pet industry, now boasts a complete industrial chain with over 100 pet-related enterprises, including 21 high-tech companies. Listed companies like Pet's Best and Yufeng Pet have established Pingyang's global prominence.
传统优势+创新驱动是平阳宠物产业成功的关键。当地企业将皮革加工的传统优势转化为宠物用品制造专长，狗咬胶产品全球市场占有率超过50%。同时，平阳积极布局宠物旅游、赛事等新兴领域，打造"宠爱之城"城市品牌。
Traditional strengths plus innovation form the cornerstone of Pingyang's success. Local companies transformed leather processing expertise into pet product specialization, capturing over 50% of the global dog chew market. Meanwhile, Pingyang is expanding into pet tourism and competitions, building its "Pet-Friendly City" brand.
在人才培养方面，平阳第二职业中学开设了浙江省唯一的宠物养护与经营专业，7年来培养了700多名专业人才。这些毕业生的起薪达8000元/月，远超当地平均水平。
For talent development, Pingyang No.2 Vocational School offers Zhejiang's only Pet Care and Management program, graduating over 700 professionals in seven years. Starting salaries reach 8,000 yuan/month, well above local averages.
面对激烈的市场竞争，平阳企业正加速品牌建设和技术创新。佩蒂股份建立了宠物健康营养研究院，下设六大研究中心，专注于天然食材、精准营养等前沿领域。2024年1-2月，平阳宠物用品出口同比增长26.5%，展现出强劲的国际竞争力。
Facing fierce competition, Pingyang companies are accelerating brand building and innovation. Pet's Best established a Pet Health Nutrition Institute with six research centers focusing on natural ingredients and precision nutrition. From January to February 2024, Pingyang's pet product exports grew 26.5% year-on-year, demonstrating strong global competitiveness.
从代工生产到自主品牌，从单一产品到全产业链，平阳宠物产业的故事是中国制造业转型升级的生动写照。随着"萌宠经济"持续升温，这个浙南小城正以"宠"之名，书写着属于自己的产业传奇。
From OEM to branded products, from single items to full industrial chains, Pingyang's pet industry exemplifies China's manufacturing upgrade. As the "pet economy" continues to heat up, this southern Zhejiang county is writing its own industrial legend in the name of "pet love".
