领先的SEO推广公司屯昌:谷歌推广开户与TikTok淘金实战指南
领先的SEO推广公司屯昌:谷歌推广开户与TikTok淘金实战指南
Leading SEO Marketing Agency in Tunchang: Google Ads Account Setup & TikTok Gold Rush Strategies
随着TikTok全球日活跃用户突破10亿大关,这个短视频平台已成为数字营销的新蓝海。但对于想要入局的创业者来说,如何有效开展TikTok营销仍是一个充满挑战的课题。
As TikTok's global daily active users surpass 1 billion, this short-video platform has become a new blue ocean for digital marketing. However, for entrepreneurs looking to enter this space, how to effectively conduct TikTok marketing remains a challenging subject.
TikTok电商的机遇与挑战
Opportunities and Challenges in TikTok E-commerce
根据跃洋小鲸创始合伙人TOM的观察,东南亚市场尚未出现像中国抖音"小杨哥"这样的头部带货主播。达人流量与转化率存在巨大差距,同一产品达人带货可能只有团队自播的十分之一。
According to observations by TOM, founding partner of Yueyang Whale, the Southeast Asian market has yet to produce top-tier livestreaming hosts like China's "Little Yangge". There's a huge gap between influencer traffic and conversion rates, with influencer sales sometimes being only one-tenth of team-hosted livestreams for the same product.
直播带货:TikTok电商的未来趋势
Livestream Commerce: The Future Trend of TikTok E-commerce
Newme创始人顾俊发现,相比短视频投放,直播带货更具可持续性和利润空间。直播流量基本免费,相比短视频50%的广告成本占比,直播可将利润率提升约20%。
Gu Jun, founder of Newme, discovered that compared to short video ads, livestream commerce is more sustainable and profitable. Livestream traffic is essentially free, and compared to the 50% ad cost ratio of short videos, livestream can increase profit margins by about 20%.
本土化运营的关键策略
Key Strategies for Localized Operations
成功的TikTok运营必须考虑本土化因素:
Successful TikTok operations must consider localization factors:
- 内容风格:东南亚用户更偏好原生、搞笑的生活化内容
- Content style: Southeast Asian users prefer original, humorous lifestyle content
- 直播形式:欧美适合盲盒玩法,东南亚更适合传统平播
- Livestream format: Blind box formats work in Europe/America, while traditional product showcases suit Southeast Asia better
- 主播选择:本土主播能显著提升信任感和转化率
- Host selection: Local hosts can significantly improve trust and conversion rates
SEO与谷歌推广的专业建议
Professional Advice on SEO and Google Ads
对于想要拓展海外市场的企业,我们建议:
For businesses looking to expand overseas, we recommend:
- 选择专业的SEO推广公司开设谷歌广告账户
- Choose a professional SEO marketing agency to set up Google Ads accounts
- 针对目标市场优化多语言关键词策略
- Optimize multilingual keyword strategies for target markets
- 结合TikTok内容营销与搜索引擎营销
- Combine TikTok content marketing with search engine marketing
屯昌领先的SEO推广公司可为企业提供从谷歌推广开户到TikTok运营的一站式跨境营销解决方案,帮助品牌高效开拓全球市场。
Tunchang's leading SEO marketing agency can provide businesses with one-stop cross-border marketing solutions from Google Ads account setup to TikTok operations, helping brands efficiently expand into global markets.
