值得信赖的个性化定制：谷歌关键词竞价推广出海笔记精华问答（第四期）

值得信赖的个性化定制：谷歌关键词竞价推广出海笔记精华问答（第四期）

Trusted Personalized Solutions: Google Ads Bidding Promotion Overseas Q&A Highlights (Issue 4)

Q1: 当stripe把资金全退给客户但是货又发了，这是什么情况？
A1: 这种情况一般是stripe不跟你合作了或者发生了争议。

Q1: When Stripe refunds all funds to customers but goods have been shipped, what's happening?
A1: This usually means Stripe has terminated cooperation with you or there's a dispute.

Q2: 如何知道stripe回复你的邮件是人工回复还是机器人回复？
A2: 如果在你联系后，stripe还是决定不跟你合作，这时需要你通过stripe的support功能，再次提交申诉，并上传你的产品、发货、仓库图片，以此来证明你是真实的买家。这种方法在人工审核的情况下基本上是有效的。

Q2: How to tell if Stripe's email reply is from human or bot?
A2: If Stripe still decides not to cooperate after your contact, you need to submit an appeal through Stripe's support function, uploading product photos, shipping documents and warehouse pictures to prove you're a real merchant. This method is basically effective for manual review cases.

Q3: 如何避免发生被stripe停止合作这种情况?
A3: 第一，尽量不用香港的账户，可以用stripe的US或者EURO的账户。第二，账户里尽量不要放太多钱，要么自动填写，要么1~2天提现一次。第三，选择其它渠道的信用卡进行收款。

Q3: How to avoid Stripe terminating cooperation?
A3: First, avoid using Hong Kong accounts, opt for US or EURO accounts instead. Second, don't keep too much money in the account - either set up auto-withdrawal or withdraw every 1-2 days. Third, choose alternative credit card payment channels.

Q4: 独立站如果遇到高危订单一定要用砍单这个方法吗？
A4: 这个方法不是必须的，真实客户也存在会被识别为高危订单的可能。因为有客户用信用卡付款，卡主和shipping及billing一致，且billing通过验证，ip地址也近，还有cvv，看起来一切正常，但是也被系统识别为高危客户了，所以真实客户也会被识别为高危订单的。而且，会有高危订单取消后回来重新下单的这种情况，如果一遇到高危订单就砍单会损失不少的利润，我们的目标是尽量从高危订单中获取利润。确认是诈骗订单后，可以直接取消订单，或者发邮件让对方提供付款卡照片，显示卡号后4位。如果对方48-72小时没有回复就取消订单。但要注意的是，取消订单一定要及时，否则charge back会扣手续费。

Q4: Must we cancel high-risk orders for independent sites?
A4: This isn't mandatory as genuine customers may also be flagged as high-risk. Some orders with verified billing, matching shipping/billing info, nearby IP and CVV may still be flagged. Some canceled high-risk orders may reorder later. Our goal is to profit from high-risk orders when possible. For confirmed fraud orders, cancel directly or request card photo showing last 4 digits via email. Cancel if no reply within 48-72 hours. Note: cancel promptly to avoid chargeback fees.

Q5: 如何制定广告计划
A5: 广告计划是广告中最重要的，也是耗时最久的。具体步骤为：1、做好促销计划 2、制作广告漏斗（包括广告渠道、测试因素、广告类型、受众、广告内容等） 3、制定广告排期表（包括广告系列、测试因素、广告结构、结论、结论应用及需要继续测试的因素）

Q5: How to create an advertising plan?
A5: The advertising plan is the most crucial and time-consuming part. Steps: 1) Create promotion plan 2) Build advertising funnel (channels, test factors, ad types, audience, content etc.) 3) Develop ad schedule (campaigns, test factors, structure, conclusions, applications and ongoing tests).

Q6: 文章SEO外链建设要注意什么?
A6: 当我们的文章准备好了，就要进入到SEO里面的第一大坎就是外链建设。外链建设其实方法是无限的，只要我们掌握到这个核心点，就是在自己网站以外的其他网站留下一个可以点击后直接跳转回自己网站的链接。这里建议一些辅助工具，例如Moz插件，用于判断外链质量(DA,流量）2.Nofollow插件，用于判断外链属性。

Q6: What to note for article SEO backlink building?
A6: After content preparation, backlink building becomes SEO's first major challenge. Methods are unlimited - the core is creating clickable links on external sites that redirect to yours. Recommended tools: 1) Moz plugin for backlink quality (DA, traffic) 2) Nofollow plugin for link attributes.

Q7: 影响SEO排名的最重要的因素是什么?
A7: SEO里面影响我们页面网站排名的因素，重点有三个：内容，外链和用户的体验。而这三点所对应的谷歌的算法，判断内容的质量。判断外链的质量。用户体验暂时没有一个很特定的叫法，可是他还是会放到排名的因素里面。尝试用现在美国大选做一个类比。一个候选人他能否胜出同样的有三个因素：这是他的政感，也就是我们的内容，他能不能触动到用户的需求。然后就是票选，就等于我们的外链，每一个州他的重要程度不一样，就等于说我们做外链，每个网站的权重不一样，那么对我们网站的排名影响程度也不一样。用户体验就可能类比成候选人他的谈吐，他的着装。

Q7: What are the most important SEO ranking factors?
A7: Three key factors affect website ranking: content, backlinks and user experience. Google's algorithms evaluate content quality, backlink quality, and UX (though less formally defined). Analogous to US elections: 1) Policies = content (meeting user needs) 2) Votes = backlinks (states/websites have varying weights) 3) Candidate's demeanor/dress = user experience.

Q8: 目前社交电商有哪些可行的变现方式?
A8: 第一，明星大V；变现模式是品牌广告，ins、YouTube引流，赚YouTube广告费。途径是官方星图，品牌商合作，YouTube赚广告分成。第二，小网红；变现模式是shoutout按次赚广告费。途径是Fiverr，freelancer等网站变现。第三，自己没有完整供应链；变现模式是赚联盟佣金，途径是亚马逊、速卖通等。第四，自有产品，有供应链；变现模式是卖自己的货赚利差。途径是shopify，亚马逊店铺铺货。

Q8: What are viable monetization methods for social commerce?
A8: 1) Celebrities/KOLs: Brand ads, Instagram/YouTube traffic, YouTube ad revenue via official platforms/brand deals. 2) Micro-influencers: Shoutouts for per-post fees via Fiverr/Freelancer. 3) Without full supply chain: Affiliate commissions via Amazon/AliExpress. 4) With own products/supply chain: Direct sales profit via Shopify/Amazon stores.

Q9: TK上热卖产品的共性特点有什么?
A9: 1)价格在10-40USD之间 2)曾经在Facebook上火过的产品 3)受众人群广泛 4)年轻化，符合海外短视频用户的特性 5)产品视频表现力强 6)适合冲动消费的产品，也取决于视频素材的表现力够不够吸引人 7)非标品，不是主流平台的常见产品

Q9: What are common features of hot-selling products on TikTok?
A9: 1) Priced $10-40 2) Previously popular on Facebook 3) Broad audience appeal 4) Youth-oriented, matching overseas short video users 5) Strong product video presentation 6) Suitable for impulse buying (depends on video appeal) 7) Non-standard products not commonly found on mainstream platforms.