跨境电商新手入门：Facebook商城运营全攻略
跨境电商Facebook商城如何开启？需要哪些流程？
How to start a Facebook Shop for cross-border e-commerce? What are the required processes?
今天我们将分享跨境电商选择Facebook商城平台的运营方法。
Today we'll share operation methods for cross-border e-commerce using Facebook Shops.
什么是Facebook店铺？
What is a Facebook Shop?
Facebook店铺是一个可以在Facebook页面上配置的选项卡，允许直接在平台上向用户推广和销售产品。
A Facebook Shop is a tab you can configure on your Facebook Page to promote and sell products directly to platform users.
账号获取方式：
Account acquisition methods:
- 自行注册账号
- Register an account yourself
- 向号商购买账号
- Purchase accounts from vendors
产品上传流程：
Product uploading process:
上传4-5张产品图片，包括正面、背面及细节图，填写标题、价格和详细介绍。
Upload 4-5 product images including front, back and detail views, fill in title, price and detailed description.
客户沟通与成交：
Customer communication and transaction:
使用标准话术与客户沟通产品细节，达成交易后通过物流公司发货。
Use standard scripts to communicate product details with customers, then ship via logistics companies after transaction.
物流解决方案：
Logistics solution:
采用COD(货到付款)模式，物流公司在中国和目的国设有仓库，当地配送员完成最终交付。
Adopt COD (Cash on Delivery) model, logistics companies have warehouses in China and target countries, local delivery personnel complete final delivery.
Facebook店铺的三大优势：
Three major advantages of Facebook Shops:
- 可以在帖子中标记产品促进销售
- Tag products in posts to boost sales
- 与潜在用户互动获得社交证明
- Interact with potential users for social proof
- 减少销售过程中的摩擦
- Reduce friction in sales process
常见问题及解决方案：
Common issues and solutions:
- 账号风控问题：有多种规避方法
- Account risk control: multiple solutions available
- VPN环境搭建：现有解决方案稳定
- VPN setup: current solutions are stable
- 物流选择：选择靠谱物流公司确保回款
- Logistics selection: choose reliable companies to ensure payment
跨境电商Facebook店铺运营从账号注册到最终成交的完整流程相对简单，适合新手入门。
The complete process from account registration to final transaction for cross-border Facebook Shop operation is relatively simple, suitable for beginners.
