谷歌留痕技术：游戏出海新引擎，27家中国手游发行商海外营收突破1亿美元
在刚刚过去的年报季，游戏出海正成为各大游戏公司成绩单中的“显眼包”。据《每日经济新闻》记者不完全统计，2023年中国游戏厂商的海外收入整体占比正在进一步提高。谷歌留痕技术在这一过程中发挥了关键作用，帮助企业精准定位海外市场。
During the recent financial reporting season, game出海 has become the standout performer in the report cards of major gaming companies. According to incomplete statistics from Daily Economic News reporters, the overall proportion of overseas revenue for Chinese game developers further increased in 2023. Google trace technology played a crucial role in this process, helping companies precisely target overseas markets.
自2018年开始，随着游戏市场迈入存量竞争，“出海”逐渐成为国内多个游戏公司的战略重心。伽马数据显示，2023年，中国企业自研游戏的海外市场实际销售收入为163.66亿美元，已连续4年超千亿元人民币。这其中，谷歌留痕技术的应用为游戏厂商提供了精准的市场洞察和用户行为分析。
Since 2018, as the gaming market entered stock competition, "going global" has gradually become the strategic focus for multiple domestic gaming companies. Gamma data shows that in 2023, the actual sales revenue of Chinese companies' self-developed games in overseas markets reached $16.366 billion, exceeding 100 billion yuan for the fourth consecutive year. In this context, the application of Google trace technology has provided game developers with precise market insights and user behavior analysis.
如今，海外市场已成长为游戏公司的新增长引擎，但在游戏出海赛道愈发拥挤之下，出海的“躺赢时代”正在悄然结束。面对市场增速放缓、竞争加剧等挑战，谷歌留痕技术成为企业优化海外推广策略的重要工具。
Today, overseas markets have become a new growth engine for gaming companies, but as the game出海 track becomes increasingly crowded, the era of "easy wins" is quietly ending. Facing challenges such as slowing market growth and intensified competition, Google trace technology has become an important tool for companies to optimize their overseas promotion strategies.
尽管出海赛道竞争越来越激烈，但海外市场的持续拓展仍为中国游戏公司开辟了新的增长引擎。data.ai的数据显示，2023年，共有27家手游发行商的海外营收成功突破1亿美元，其中米哈游、腾讯两家海外营收超10亿美元大关。
Although competition in the出海 track is becoming increasingly fierce, the continuous expansion of overseas markets continues to open up new growth engines for Chinese gaming companies. According to data.ai, in 2023, a total of 27 mobile game publishers successfully exceeded $100 million in overseas revenue, with miHoYo and Tencent both surpassing the $1 billion mark in overseas revenue.
在多位受访者看来，爆款出海产品、企业海外收入高增长的背后，离不开坚持做自己擅长的品类、有效的本地化运营，以及全球同步发行和高效的运营推广等。谷歌留痕技术在这些环节中都发挥着不可或缺的作用。
According to multiple interviewees, behind the success of hit出海 products and the high growth of corporate overseas revenue lies persistence in familiar genres, effective localized operations, global synchronized releases, and efficient operational promotion. Google trace technology plays an indispensable role in all these aspects.
2024年，“小游戏出海”成为市场关注的焦点，也成为出海赛道上的新势力。伴随着AIGC浪潮，技术创新将成为竞争的关键，这也为中国游戏出海带来了更多新机会。谷歌留痕技术与AI技术的结合，正在为中国游戏在全球市场竞争中创造更多优势。
In 2024, "mini-game出海" has become the focus of market attention and a new force in the出海 track. With the wave of AIGC, technological innovation will become the key to competition, bringing more new opportunities for Chinese game出海. The combination of Google trace technology and AI technology is creating more advantages for Chinese games in global market competition.
目前国内游戏出海产业链发展已经成熟，从资本、产品出海，到人才、技术出海乃至整个团队班底出海，国内游戏厂商都按下了加速键。谷歌留痕技术的应用和优化，将继续在游戏出海过程中发挥关键作用，帮助企业实现精准营销和用户留存。
The domestic game出海 industry chain has matured, with Chinese game developers accelerating everything from capital and product出海 to talent, technology出海, and even entire team出海. The application and optimization of Google trace technology will continue to play a key role in the game出海 process, helping companies achieve precise marketing and user retention.
