Prime Day前夕大清洗：三大侵权雷区及规避策略
Prime Day前夕大清洗：三大侵权雷区及规避策略
Prime Day Crackdown: 3 Major Infringement Pitfalls and Avoidance Strategies
随着Prime Day临近（预计7月举行），亚马逊正加大侵权打击力度。近期大批listing因侵权被下架，卖家需特别注意以下三大雷区：
As Prime Day approaches (expected in July), Amazon is intensifying its crackdown on infringement. Recently, a large number of listings have been taken down due to infringement. Sellers need to pay special attention to the following three major pitfalls:
雷区一：产品常用词商标侵权 | Pitfall 1: Trademark Infringement on Common Product Terms
4月以来，"durable"、"Summer"、"XM-L"等常见产品描述词导致大量listing下架：
Since April, common product description terms like "durable", "Summer", and "XM-L" have caused numerous listing removals:
- "Durable"已在03/09/35等多个类目注册商标
- "XM-L"作为灯具尺寸描述词，实为Cree LED公司注册商标
- "Durable" is registered in multiple categories (03/09/35)
- "XM-L", commonly used to describe lamp dimensions, is actually a registered trademark of Cree LED
规避建议 | Avoidance Strategies:
1. 商标查询：使用USPTO等官方数据库核查关键词
2. 及时应对：发现关键词被注册后立即修改listing
1. Trademark search: Use official databases like USPTO
2. Quick response: Modify listings immediately when finding registered terms
雷区二：外观专利侵权 | Pitfall 2: Design Patent Infringement
近期20+外观专利维权案涉及：
Recent 20+ design patent cases involve:
- 行李箱轮胎罩（831家店铺被诉）
- 玩具水球（授权后14天即发起诉讼）
- Luggage wheel covers (831 stores sued)
- Water balloon toys (lawsuit filed 14 days after patent grant)
规避建议 | Avoidance Strategies:
1. 专利检索：上架前核查产品外观专利
2. 提前注册：原创设计应及时申请专利
1. Patent search: Verify design patents before listing
2. Early registration: File patents for original designs promptly
雷区三：版权侵权 | Pitfall 3: Copyright Infringement
版权案件特点：
Characteristics of copyright cases:
- 无类别限制，波及范围广
- 艺术家Larry Zach用20幅画作冻结969家店铺
- No category restrictions, wide impact range
- Artist Larry Zach froze 969 stores with 20 artworks
规避建议 | Avoidance Strategies:
1. 使用原创内容：产品图/描述需自主创作
2. 版权登记：虽自动保护，但登记更有利维权
1. Use original content: Create product images/descriptions independently
2. Copyright registration: Automatic protection exists, but registration strengthens claims
Prime Day备战提示：同时警惕恶意跟卖、敏感词添加等不正当竞争行为
Prime Day preparation tip: Also beware of malicious practices like hijacking and sensitive keyword insertion