跨境电商最新动态：TikTok Shop扩张与亚马逊政策调整
TikTok Shop东南亚多店规则更新 | TikTok Shop Southeast Asia Updates Multi-store Policy
8月1日起，TikTok Shop东南亚跨境更新了多店运营规则。同一营业执照现可覆盖泰国、马来西亚、越南、菲律宾和新加坡五国市场，每国最多允许开设2家店铺。商家如需拓展新市场，只需登录后台进入"全球市场"板块即可开通。
Starting August 1st, TikTok Shop Southeast Asia has updated its multi-store operation policy. A single business license can now cover five markets: Thailand, Malaysia, Vietnam, Philippines and Singapore, with a maximum of 2 stores per country. Merchants can expand to new markets by simply logging into the backend and accessing the "Global Market" section.
欧洲市场扩张计划 | European Market Expansion Plans
据外媒报道，TikTok Shop计划10月登陆西班牙和爱尔兰，2025年将拓展至更多欧洲国家。目前西班牙团队已组建约40人，并在马德里和伦敦招聘西班牙语人才支持物流、合规等工作。
According to foreign media reports, TikTok Shop plans to enter Spain and Ireland in October, with more European countries to follow in 2025. The Spanish team currently has about 40 members, with recruitment ongoing in Madrid and London for Spanish-speaking talent to support logistics and compliance.
全托管JIT模式上线 | Fully Managed JIT Model Launched
TikTok Shop全托管模式推出JIT(准时制)方案，允许商家先接单后供货，有效降低库存压力。该模式目前处于定向邀约阶段，主要面向头部卖家。
TikTok Shop's fully managed model has introduced JIT (Just-In-Time) solution, allowing merchants to fulfill orders after receiving them, effectively reducing inventory pressure. This model is currently in an invitation-only phase, primarily targeting top sellers.
亚马逊政策重大调整 | Major Amazon Policy Changes
亚马逊在Prime Day后加强合规审查，重点打击CPC证书造假行为。同时宣布：
1. 2024年黑五大促延长至12天(11.21-12.2)
2. 取消超量仓储费(2024年7月起)
3. 对大促期间Prime专项折扣收费
Amazon has strengthened compliance reviews after Prime Day, focusing on cracking down on fake CPC certificates. Major announcements include:
1. 2024 Black Friday extended to 12 days (11.21-12.2)
2. Removal of overage fees (starting July 2024)
3. Charging for Prime-exclusive discounts during major promotions
其他平台动态 | Other Platform Updates
• 敦煌网开展SKU作弊专项治理(8月5日起加强核查)
• Lazada将于2025年2月实施电子发票验证
• 谷歌推广与百度推广的核心差异在于海外市场覆盖与算法机制
• DHGate launches SKU cheating special governance (strengthening checks from August 5)
• Lazada will implement e-invoice verification in February 2025
• Core differences between Google Ads and Baidu Ads lie in overseas market coverage and algorithm mechanisms
更多跨境电商资讯，请持续关注行业动态。 | For more cross-border e-commerce news, stay tuned to industry updates.
