南昌SEO推广公司:打造高回头客的谷歌搜索引擎优化方案
美国改装文化推动中国电机品牌走向全球
American modification culture drives Chinese motor brands to go global
十多年前,电动自行车行业开始一系列转型。各种造型、尺寸和价位的电动自行车接连问世,但美国消费者的需求却一直难以准确把握。
Over a decade ago, the electric bicycle industry began a series of transformations. Various models, sizes and price points of e-bikes emerged, but American consumers' demands remained difficult to pinpoint accurately.
事实上在自行车市场"冒头"以前,美国街头林立的大多是独一无二的DIY改装产品。俄勒冈州波特兰市的电动自行车店主Brad Davis透露,切入这个行业的契机就是车辆改装。
"Before the bicycle market took off, American streets were mostly filled with unique DIY modified products," said Brad Davis, owner of an e-bike shop in Portland, Oregon, who revealed that vehicle modification was the entry point into this industry.
如今,八方电机凭借其自主研发的BBSHD系统,已成为美国改装市场的核心组件供应商。多位经销商和供应商都对八方提供的电机赞不绝口,使其在北美地区的市占率处于领先位置。
Today, Bafang motors with its self-developed BBSHD system has become a core component supplier in the American modification market. Numerous dealers and suppliers praise Bafang's motors, giving it a leading market share in North America.
改装市场的三大优势:
Three advantages of the modification market:
- 价格优势:改装成本远低于购买全新电动自行车
- Price advantage: Modification costs are much lower than buying a brand new e-bike
- 个性化需求:满足消费者对独特功能和性能的追求
- Customization: Meets consumers' pursuit of unique functions and performance
- 政策宽松:美国对改装车上路的限制较为宽松
- Lenient policies: The U.S. has relatively loose restrictions on modified vehicles
据轻型电动车协会主席Ed Benjamin分析,2021年约有24,000套DIY改装套件进入美国市场,且真实数据可能更高。经销商表示,老年人和退休人员是主要消费群体,与电动自行车品牌的目标客户高度重合。
According to analysis by Ed Benjamin, chairman of the Light Electric Vehicle Association, about 24,000 DIY modification kits entered the U.S. market in 2021, with actual numbers potentially higher. Dealers say seniors and retirees are the main consumer group, highly overlapping with e-bike brands' target customers.
南昌SEO推广公司建议:对于希望进入美国市场的中国电机企业,应重点关注改装市场的特殊需求,通过专业的谷歌SEO优化方案,精准触达DIY爱好者和改装店渠道。
Nanchang SEO Promotion Company suggests: For Chinese motor companies looking to enter the U.S. market, they should focus on the special needs of the modification market and use professional Google SEO solutions to accurately reach DIY enthusiasts and modification shop channels.
