亚马逊Listing重大更新：3D模型替换360°图像+分期付款功能上线

亚马逊Listing重大更新：3D模型替换360°图像+分期付款功能上线

Amazon Listing Major Updates: 3D Models Replace 360° Images + Installment Payment Feature Launched

01、360°图像将被3D模型取代，12月14日正式生效

01. 360° Images to Be Replaced by 3D Models, Effective December 14

近日亚马逊全站点发布公告，宣布自12月14日起，将不再接受将360°图像上传到产品详细页面的请求，此后卖家可以添加产品的3D模型。

Amazon recently announced across all marketplaces that starting December 14, it will no longer accept requests to upload 360° images to product detail pages. Instead, sellers can add 3D models of their products.

当前商品详情页的360°图像将继续显示，直到被替换。亚马逊表示，3D模型更适配广泛的Listing，在诸如3D视图、房间试图、虚拟试穿等沉浸式体验中添加3D模型可以提高客户的参与度和购买信心。

Existing 360° images on product detail pages will continue to display until replaced. Amazon stated that 3D models are better suited for various listings, and adding them to immersive experiences like 3D view, room view, and virtual try-on can enhance customer engagement and purchase confidence.

现在卖家可以在卖家中心立即上传模型。据悉，为了帮助卖家轻松地创建3D模型，亚马逊正在研发一种工具，允许卖家使用手机扫描产品并创建3D模型，并计划在未来几个月，提供更多关于该工具的信息。

Sellers can now upload models immediately in Seller Central. To help sellers easily create 3D models, Amazon is developing a tool that allows them to scan products with their phones and generate 3D models. More information about this tool will be released in the coming months.

02、分期付款功能上线，亚马逊刺激消费新举措

02. Installment Payment Feature Launched as Amazon's New Consumer Stimulus

近日部分卖家发现亚马逊Listing上出现了分期付款功能，买家购买时只需要支付一定的比例，后续慢慢支付即可。

Recently, some sellers noticed that an installment payment feature has appeared on Amazon listings. Buyers only need to pay a portion upfront and can pay the rest gradually.

不同的产品售价有不同的分期选择，例如500多美元的产品可以选择24期付款，100多美元产品则可以选择12期付款。消费者如果要购买一款80美元的产品，可以选择4期付款，每次20美元，且没有利息。

Different product prices come with different installment options. For example, products priced over $500 may offer 24-month installments, while $100+ products may have 12-month options. For an $80 product, buyers can choose 4 installments of $20 each with no interest.

据悉，目前只有高价产品的listing上出现了该功能，售价要大于等于50美金。亚马逊的分期付款是平台找银行贷款合作，在买家购买产品的时候，先付一部分，另一部分由银行贷款进行垫付，买家分期付款，后续给银行慢慢还款，而卖家并不是分期收到货款，而是能一次性拿到全款。

Currently, this feature only appears on higher-priced listings (≥$50). Amazon's installment payment works through bank partnerships - while buyers pay in installments to the bank, sellers receive the full payment upfront from Amazon.