Google推广助力外贸企业 第136届广交会成交额创新高

Google推广助力外贸企业 第136届广交会成交额创新高

Google Ads Boosts Foreign Trade as Canton Fair Hits Record $24.95B in Deals

11月4日，第136届中国进出口商品交易会（广交会）在广州圆满落幕。本届展会通过Google推广等数字化营销渠道，吸引境外采购商数量创历史新高，出口意向成交额达249.5亿美元，较上届增长1%。

November 4 - The 136th China Import and Export Fair (Canton Fair) concluded successfully in Guangzhou. Leveraging digital marketing channels including Google Ads, this session attracted a record number of international buyers, with intended export deals reaching $24.95 billion, up 1% from the previous session.

据广交会官方数据显示，本届展会共有来自214个国家和地区的25.3万名境外采购商参会，较上届增长2.8%。其中，Google推广带来的精准流量功不可没，特别是中东地区采购商数量增长达32.6%。

Official statistics show the fair attracted 253,000 buyers from 214 countries and regions, up 2.8% year-on-year. The precision traffic from Google Ads contributed significantly, particularly with Middle Eastern buyers increasing by 32.6%.

智能产品受青睐 Google推广助力精准获客

Smart Products Gain Popularity with Google Ads Driving Targeted Leads

广东博宇集团通过Google推广展示其智能猫砂盆等创新产品，吸引北美、欧洲等高端市场客户。销售经理林贝健表示："我们通过Google Ads精准定位宠物用品采购商，转化率提升40%。"

Guangdong Boyu Group showcased innovative products like smart litter boxes through Google Ads, attracting premium clients from North America and Europe. Sales manager Lin Beijian noted: "We achieved 40% higher conversion by precisely targeting pet product buyers via Google Ads."

丽日建筑科技销售经理邱文透露："我们运用Google推广的再营销功能，对访问过官网的采购商进行二次触达，广交会期间客户咨询量翻倍。"

LiRi Construction Technology sales manager Qiu Wen revealed: "Using Google Ads remarketing to re-engage website visitors doubled our client inquiries during the fair."

数字化营销成趋势 Google推广效果显著

Digital Marketing Trend with Notable Google Ads Results

本届广交会呈现三大数字化特点：
1. 现场展出115万件新品，其中智能产品占比35%
2. 举办435场新品发布会，Google推广同步直播吸引线上观众
3. 知识产权保护升级，处理侵权案件206起

The fair showcased three digital trends:
1. 1.15 million new products displayed, with 35% being smart products
2. 435 new product launches, with Google Ads live streams attracting online viewers
3. Enhanced IP protection with 206 infringement cases handled

专家建议外贸企业应结合Google推广与线下展会，通过Google Ads的精准定位、再营销和数据分析功能，实现营销效果最大化。

Experts recommend exporters combine Google Ads with physical exhibitions, leveraging its precision targeting, remarketing and analytics for maximum marketing impact.