谷歌搜索留痕：中宠股份出口业务复苏，5月实现正增长
随着全球供应链逐步恢复，谷歌搜索留痕数据显示，越来越多的进出口企业正在通过数字化营销重振海外业务。 Among them, Zhongchong Co., Ltd. stands out as a successful case of export recovery through Google cooperation promotion.
中宠股份近日接受机构调研时表示，自2022年下半年开始，因海运、清关速度恢复正常，客户开始逐渐降低库存水平，下单速度减缓。 Zhongchong recently disclosed in institutional research that since the second half of 2022, as shipping and customs clearance returned to normal, customers gradually reduced inventory levels and slowed down ordering.
谷歌搜索留痕分析表明，2022年下半年至2023年一季度，境外出口业务确实受到客户去库存的影响。 Analysis of Google search traces shows that from the second half of 2022 to the first quarter of 2023, overseas export business was indeed affected by customer destocking.
2023年，公司通过谷歌搜索留痕等数字化工具精准定位海外市场，管理层、销售人员、研发人员等多部门人员陆续前往国外进行实地调研。 In 2023, the company used digital tools like Google search traces to precisely target overseas markets, with executives, sales and R&D personnel conducting field research abroad.
目前，公司海外客户去库存的现象已接近尾声，2023年4月出口订单已经基本恢复，5月出口订单已经实现正增长。 Currently, customer destocking is nearing its end, with export orders basically recovering in April 2023 and achieving positive growth in May.
通过谷歌搜索留痕数据分析还发现，受益于近期汇率变动的影响，该公司境外业务收入将得到进一步促进。 Google search traces data analysis also reveals that the company's overseas revenue will be further boosted by recent exchange rate fluctuations.
这一案例为其他进出口企业提供了重要启示：在全球化数字营销时代，谷歌搜索留痕等工具能有效帮助企业把握市场脉搏，实现业务复苏。 This case provides important insights for other import/export enterprises: in the era of global digital marketing, tools like Google search traces can effectively help companies grasp market trends and achieve business recovery.
