唐山Google推广：2024出海掘金三大赛道与TikTok生态共赢
随着2024年接近尾声，Google推广在出海领域的重要性愈发凸显。在国际形势风云变幻之下，电商、游戏、短剧出海三大领域成为今年当之无愧的吸金王者。而在行业繁荣的背后，出海玩家们正在依托一个必不可少的营销与流量抓手——TikTok。
As 2024 draws to a close, the importance of Google promotion in the overseas expansion field becomes increasingly prominent. Amid the ever-changing international landscape, three major sectors - e-commerce, gaming, and short drama overseas expansion - have undoubtedly become the gold mining champions this year. Behind the industry's prosperity, overseas players are relying on an essential marketing and traffic tool - TikTok.
2024出海成绩单亮眼
Impressive 2024 Overseas Report Card
如果要写一份出海圈的年终总结，有这样几组数据必然不可忽视：跨境电商进出口额达1.88万亿元人民币，同比增长11.5%；中国自主研发游戏海外市场实际销售收入185.57亿美元，增长13.39%；出海短剧平台总流水突破23亿美元，预计全年将达40亿美元以上。
If we were to write a year-end summary for the overseas expansion circle, several sets of data cannot be ignored: cross-border e-commerce import and export volume reached 1.88 trillion RMB, a year-on-year increase of 11.5%; actual sales revenue of Chinese self-developed games in overseas markets was 18.557 billion USD, growing by 13.39%; total revenue of overseas short drama platforms exceeded 2.3 billion USD, with annual projections exceeding 4 billion USD.
Google推广与TikTok生态的完美结合，正在为出海企业创造前所未有的增长机遇。跨境电商、游戏和短剧这三大2024最吸金的出海赛道，都离不开TikTok这个重要舞台。
The perfect combination of Google promotion and the TikTok ecosystem is creating unprecedented growth opportunities for overseas enterprises. The three most profitable overseas expansion tracks in 2024 - cross-border e-commerce, gaming, and short dramas - all rely on TikTok as an important platform.
代理商角色升级：从投流到全链路服务
Agent Role Upgrade: From Traffic Investment to Full-Chain Services
2024年，除了传统的Google推广服务，代理商的服务链路更加深入上游，更加贴合客户需求，倾向于定制化。以短剧出海行业为例，越来越多的TikTok代理商扩展了服务内容，将素材制作、短剧承制、直播带货等融合到营销链路之中。
In 2024, beyond traditional Google promotion services, agents' service chains have deepened upstream, becoming more aligned with client needs and tending towards customization. Taking the short drama overseas industry as an example, more and more TikTok agents are expanding their service content, integrating material production, short drama production, and live streaming commerce into the marketing chain.
在跨境电商与游戏出海行业中，精专型代理商在Google推广之外，为客户提供了直播、数据共建等一体化的服务，能够帮助客户及时抓住风口，实现客户的多元化要求。
In cross-border e-commerce and game overseas expansion industries, specialized agents provide clients with integrated services beyond Google promotion, including live streaming and data co-construction, helping clients seize opportunities timely and achieve diversified requirements.
2025年展望：投流+战略与品牌建设
2025 Outlook: Traffic Investment+ Strategy and Brand Building
2025年，“投流+”将是渠道代理在市场上发掘潜力、扩大优势的关键词。深耕TikTok Shop，对于代理商而言仍是一大重点。专注于跨境电商行业的代理商，在2025年可建立直播能力，将“直播+Google推广”一体化，更加科学地进行营销。
In 2025, "Traffic Investment+" will be the keyword for channel agents to explore potential and expand advantages in the market. Deep cultivation of TikTok Shop remains a major focus for agents. Agents specializing in cross-border e-commerce can establish live streaming capabilities in 2025, integrating "live streaming + Google promotion" for more scientific marketing.
布局品牌服务与挖掘优质创意也是2025年的大方向。数据显示，与低品牌投入代理相比，高品牌投入代理的规模、ARPU均实现翻倍增长。Google推广结合品牌建设，将成为出海企业长期发展的核心策略。
Brand service deployment and high-quality creative exploration are also major directions for 2025. Data shows that compared to agents with low brand investment, those with high brand investment have achieved double growth in scale and ARPU. Google promotion combined with brand building will become the core strategy for the long-term development of overseas enterprises.
在即将到来的2025年，Google推广将继续发挥重要作用，为出海企业及渠道合作伙伴们提供包括市场洞察、策略拓展、自动化工具等各种支持，助力更多企业乘风起势，全球启航！
In the upcoming 2025, Google promotion will continue to play an important role, providing various supports including market insights, strategy expansion, and automated tools for overseas enterprises and channel partners, helping more enterprises ride the wave and set sail globally!
