湘潭市贸促会开展外贸新手培训 助力"潭品出海"战略
湘潭在线6月17日讯 - 湘潭市贸促会于6月16日启动了"潭品出海我来了"外贸新手培训项目（第一季），来自28家企业的50余名外贸从业人员参加了此次培训。
The Xiangtan Trade Promotion Council launched the first season of the "Local Products Going Global" training program on June 16, with over 50 participants from 28 local enterprises attending the event.
本次培训特别聘请了8位国际商务专家作为导师，包括湖南科技大学副教授向志国和湖南信诺颜料科技董事长汤上等知名专家，为学员提供国际贸易实务指导。
The program features 8 international business experts as mentors, including Associate Professor Xiang Zhiguo from Hunan University of Science and Technology and Tang Shang, Chairman of Hunan Sinnopec Pigment Technology.
向志国副教授在开班仪式上做了"打开出口贸易大门应做好的'五知一备'"主题演讲，详细讲解了外贸入门必备的五个关键认知和准备工作：
Professor Xiang delivered a keynote speech titled "Five Knowledges and One Preparation for Export Trade", outlining essential knowledge for foreign trade beginners:
- 知自己（了解企业自身优势）
- 知货物（熟悉产品特性）
- 知市场（掌握目标市场情况）
- 知客户（理解客户需求）
- 知业务流程（熟悉贸易流程）
- 备好业务文书模板（准备标准化文件）
• Know your company's strengths
• Know your products
• Know your target markets
• Know your customers
• Know the trade procedures
• Prepare standard document templates
市贸促会负责人表示，此次培训采用"四个一"模式：一次培训、一次观摩、一个导师和一个平台（湖南企业国际化经营服务平台EHN），旨在帮助新外贸企业完成首单交易，助力老外贸企业实现业务倍增。
The program adopts a "Four Ones" approach: one training session, one observation tour, one mentor, and one platform (EHN - Hunan Enterprise Internationalization Service Platform), aiming to help new exporters complete their first deal and assist established exporters to double their business volume.
培训结束后，学员们还实地参观了湖南凯利特泵业有限公司和湘潭综保区跨境电商综合服务中心，学习成功企业的外贸经验。
Participants also visited Hunan Kailite Pump Co., Ltd. and Xiangtan Comprehensive Bonded Zone Cross-border E-commerce Service Center to learn from successful exporters.
