Google体验中心深圳首秀：大数据如何助力中国企业全球化
7月8日，由中国城市经济建设创新型国家战略推进委员会与Google AdWords深圳体验中心联合主办的"大数据助力中国企业走出去研讨大会"在深圳隆重举行，标志着Google在中国市场的战略布局进入新阶段。
On July 8th, the "Big Data Empowering Chinese Companies to Go Global Seminar", jointly organized by the China Urban Economic Construction Innovation-Oriented Country Strategy Promotion Committee and the Google AdWords Shenzhen Experience Center, was grandly held in Shenzhen, marking a new phase in Google's strategic layout in the Chinese market.
项目背景与战略意义
Project Background and Strategic Significance
Google AdWords体验中心是Google公司2014年推出的战略性项目，旨在帮助中国企业掌握大数据时代的运营方法，推动中国产品走向国际市场。作为2015年深圳市重点引进项目，深圳体验中心于2015年12月22日正式与南山区政府签约。
The Google AdWords Experience Center is a strategic project launched by Google in 2014, aiming to help Chinese companies master operational methods in the big data era and promote Chinese products to international markets. As a key project introduced by Shenzhen in 2015, the Shenzhen Experience Center officially signed an agreement with the Nanshan District Government on December 22, 2015.
大数据时代的出口转型
Export Transformation in the Big Data Era
Google AdWords深圳体验中心负责人任丽峰指出："过去中国企业依靠规模优势的时代已经结束，现在需要通过大数据实现转型升级、持续创新和品牌建设。"
Ren Lifeng, head of the Google AdWords Shenzhen Experience Center, pointed out: "The era when Chinese companies relied on scale advantages has ended. Now they need to achieve transformation and upgrading, continuous innovation and brand building through big data."
中心将提供三大核心服务：
1. 数字营销专业服务
2. 跨境电商人才培养
3. 创新型企业孵化
The center will provide three core services:
1. Professional digital marketing services
2. Cross-border e-commerce talent training
3. Innovative enterprise incubation
Google的全球支持
Google's Global Support
Google大中华区总裁Scott Beaumon表示："Google的10倍计划将为深圳企业提供全方位市场解决方案，包括战略、理念、行动、品牌和客户忠诚度等方面。"
Scott Beaumon, President of Google Greater China, said: "Google's 10X program will provide Shenzhen companies with comprehensive market solutions, including strategy, concepts, actions, brands and customer loyalty."
成功案例分享
Success Case Sharing
首批客户深圳迈迪加科技联合创始人龙亮臻分享了如何利用Google大数据进行产品推广的实战经验，包括消费者行为分析、竞争对手研究和全球化营销策略。
Long Liangzhen, co-founder of Shenzhen Medica Technology, one of the first clients, shared practical experience on how to use Google big data for product promotion, including consumer behavior analysis, competitor research and global marketing strategies.
Google AdWords深圳体验中心的建立，标志着深圳出口企业在大数据时代获得了强有力的国际平台支持，将加速中国品牌全球化进程。
The establishment of the Google AdWords Shenzhen Experience Center marks that Shenzhen export companies have obtained strong international platform support in the big data era, which will accelerate the globalization process of Chinese brands.
