ASOS在谷歌广告推广效果分析:真的有效吗?
70%的谷歌广告用户效果不佳?真相揭秘
70% of Google Ads users see poor results? The truth revealed
根据行业数据显示,约70%的谷歌广告用户未能获得理想效果。这是否意味着谷歌广告不值得投入?恰恰相反!
Industry data shows that about 70% of Google Ads users fail to achieve desired results. Does this mean Google Ads isn't worth investing in? On the contrary!
全球搜索引擎市场份额
Global search engine market share
谷歌长期占据全球搜索引擎市场主导地位,市场份额高达70-80%,远超必应(Bing)、Yandex等竞争对手。
Google has long dominated the global search engine market with a 70-80% share, far surpassing competitors like Bing and Yandex.
B2B平台与谷歌广告的对比
B2B platforms vs Google Ads
许多外贸企业选择在阿里巴巴、MIC等B2B平台推广,但平台内竞争日益激烈。有趣的是,这些B2B平台本身就在谷歌投放广告。
Many foreign trade companies choose to promote on B2B platforms like Alibaba and MIC, but competition is intensifying. Interestingly, these B2B platforms themselves advertise on Google.
如何成为成功的30%
How to be among the successful 30%
谷歌广告需要系统性的优化:
Google Ads requires systematic optimization:
- 持续的关键词研究和优化
- Continuous keyword research and optimization
- 专业的广告文案撰写
- Professional ad copywriting
- 精准的目标受众定位
- Precise target audience positioning
成功案例
Success stories
有外贸SOHO通过谷歌广告年收入达数十万至数百万美元,这充分证明了谷歌广告的潜力。
Some foreign trade SOHOs earn hundreds of thousands to millions of dollars annually through Google Ads, fully demonstrating its potential.
本文观点来自行业专家,仅供参考
The views in this article are from industry experts and are for reference only
