一双中国鞋的东盟奇幻之旅：从工厂到货架的全流程见闻
近年来，中国鞋靴类产品出口东盟呈现出良好的发展态势。据商务部消息，今年一季度，我国对东盟出口增长2.4%，好于整体出口增速13.8个百分点，展现出东盟市场的强大韧性和潜力。
In recent years, China's footwear exports to ASEAN have shown a positive development trend. According to the Ministry of Commerce, in the first quarter of this year, China's exports to ASEAN grew by 2.4%, outperforming the overall export growth rate by 13.8 percentage points, demonstrating the strong resilience and potential of the ASEAN market.
一、出口代理流程 | Export Agency Process
前期准备
1. 选择代理公司：考察代理公司的信誉、资质、专业能力等
2. 市场调研：深入了解东盟各国鞋靴市场的需求特点
3. 签订合同：明确鞋靴的规格、数量、价格等条款
Preparation
1. Select agency company: Evaluate the reputation, qualifications and professional capabilities
2. Market research: Understand the demand characteristics of footwear markets in ASEAN countries
3. Sign contracts: Clarify specifications, quantity, price and other terms
二、认证标准 | Certification Standards
主要国家认证要求：
• 新加坡：PSB认证(有效期三年)、IMDA认证
• 马来西亚：MS IEC 60335电气安全标准
• 泰国：TISI认证
• 印尼：SNI认证、清真认证
Main certification requirements:
• Singapore: PSB certification (valid for 3 years), IMDA certification
• Malaysia: MS IEC 60335 electrical safety standards
• Thailand: TISI certification
• Indonesia: SNI certification, Halal certification
三、包装标识要求 | Packaging and Labeling Requirements
基本信息标识：
• 产品名称和描述
• 产品型号和编号
• 制造商信息
• 原产国标识("Made in China")
Basic information labeling:
• Product name and description
• Product model and number
• Manufacturer information
• Country of origin marking ("Made in China")
随着东盟经济的持续发展，鞋靴市场需求有望进一步释放。企业需把握机遇，同时应对本土竞争和日益严格的贸易标准。
With the continuous development of ASEAN economy, footwear market demand is expected to further expand. Enterprises need to seize opportunities while addressing local competition and increasingly stringent trade standards.
