Google推广：跨境B2B电商的黄金赛道与推广策略
随着跨境电商B2B赛道迎来大厂加码，Google推广成为企业出海的关键策略。京东全球贸和Shopify的入局，标志着跨境B2B正成为新的增长引擎。
As cross-border B2B e-commerce attracts major players, Google promotion becomes a key strategy for global expansion. The entry of JD.com's Global Trade and Shopify signifies that cross-border B2B is emerging as a new growth engine.
为什么B2B赛道吸引巨头？市场数据显示，2021年中国跨境B2B交易占比近80%，预计2025年交易额达4.7万亿元。企业通过Google推广可以高效触达全球企业买家。
Why is the B2B Track Attracting Giants? Market data shows that cross-border B2B transactions accounted for nearly 80% in 2021, with transaction volume expected to reach 4.7 trillion yuan by 2025. Through Google promotion, businesses can efficiently reach global corporate buyers.
平台如何实现B2B数字化？需要整合信息流、资金流和物流。阿里巴巴国际站通过Alibaba.com Pay提供数字化支付方案，而京东利用其全球物流网络支持Google推广活动。
How do platforms achieve B2B digitalization? It requires integrating information flow, capital flow, and logistics. Alibaba International Station offers digital payment solutions through Alibaba.com Pay, while JD.com utilizes its global logistics network to support Google promotion campaigns.
对于卖家而言，Google推广结合B2B和B2C模式可以最大化效益。通过多渠道布局和数字化营销，企业能够提升品牌曝光和询盘转化。
For sellers, combining B2B and B2C models through Google promotion maximizes benefits. Through multi-channel deployment and digital marketing, businesses can enhance brand exposure and inquiry conversion.
未来，平台需要优化资源整合，提升信息、资金和物流周转效率。Google推广将帮助卖家精准触达全球企业用户，实现可持续增长。
In the future, platforms need to optimize resource integration and improve the efficiency of information, capital, and logistics turnover. Google promotion will help sellers accurately reach global corporate users and achieve sustainable growth.
