2019最新Google Shopping产品销售全套教程 - 蓝颜SEO专业指南
为什么选择Google Shopping推广？ | Why Choose Google Shopping Ads?
作为苏州地区专业的谷歌竞价推广服务商，蓝颜SEO为您带来2019年最新最全的Google Shopping产品推广教程。Google Shopping是目前跨境电商获取精准流量的最佳渠道之一。
As a professional Google Ads service provider in Suzhou, BlueSEO brings you the most complete 2019 Google Shopping product promotion tutorial. Google Shopping is currently one of the best channels for cross-border e-commerce to obtain precise traffic.
产品数据准备要点 | Product Data Preparation Key Points
5) 链接到产品的未经编辑的主图像
6) 产品的可用性，"in stock", "out of stock" 或者""
7) 产品状况，从 "new", "" 和 "used"进行选择
8) Price:与目标网页上的价格相匹配的产品价格和货币
9) GTIN/MTN/: 如果你的商品既没GTIN也没有MPN，则可以只添加属性，并将值设置为"no"
5) Link to unedited main product image
6) Product availability: "in stock", "out of stock" or ""
7) Product condition: choose from "new", "" and "used"
8) Price: Product price and currency matching the landing page
9) GTIN/MTN/: If your product has neither GTIN nor MPN, you can just add the attribute and set the value to "no"
Feed上传方式选择 | Feed Upload Method Selection
16) 一共提供四种上传feed的方式：
• Google Sheet：在谷歌表格中创建和管理产品数据(有模板供参考)
• Scheduled fetch：在网站上托管一个包含产品数据的文件
• Upload：创建一个包含产品数据的文件，然后通过SFTP/FTP上传
• Content API：使用Content API for Shopping来自动上传
16) There are four ways to upload feed:
• Google Sheet: Create and manage product data in Google Sheets (with template)
• Scheduled fetch: Host a file containing product data on your website
• Upload: Create a file containing product data and upload via SFTP/FTP
• Content API: Use Content API for Shopping to upload automatically
广告设置关键步骤 | Key Steps for Ad Setup
19) 选择第三个，勾选广告目的
20) 填写名称和你的网址
21) 设置你的受众群体，以及预期广告人数等
22) 设置关键词和产品或者服务的相关标签
24) 设置广告预算，最低每天1.65$
19) Select the third option and check advertising purpose
20) Fill in name and your website URL
21) Set your audience and expected ad impressions
22) Set keywords and product/service related tags
24) Set ad budget, minimum $1.65 per day
专业建议 | Professional Advice
完成Google Shopping设置后，建议通过Google Analytics分析流量状态，根据数据优化产品页面和定价策略。作为苏州地区专业的谷歌SEO服务商，我们发现Google Shopping的转化率通常比普通搜索广告高出30-50%。
After completing Google Shopping setup, we recommend analyzing traffic status through Google Analytics and optimizing product pages and pricing strategies based on data. As a professional Google SEO service provider in Suzhou, we found that Google Shopping typically has 30-50% higher conversion rates than regular search ads.
注意事项 | Important Notes
• 确保产品数据准确无误
• 定期更新库存状态
• 优化产品图片质量
• 设置合理的广告预算
• Ensure product data is accurate
• Update inventory status regularly
• Optimize product image quality
• Set reasonable ad budget
