全球RTB峰会：大数据时代的程序化购买与数字营销新趋势
2014年5月21日，第四届品友互动全球实时竞价（RTB）广告峰会将在上海世茂皇家艾美酒店盛大举行。作为中国最权威的程序化购买与大数据营销年度盛典，本届峰会首次从北京移师上海，汇聚全球数字营销精英，共同探讨RTB与大数据的发展趋势。
On May 21, 2014, the 4th IPinyou Global Real-Time Bidding (RTB) Summit will be grandly held at the Le Royal Méridien Shanghai. As China's most authoritative annual event for programmatic buying and big data marketing, this summit moves to Shanghai for the first time, gathering global digital marketing elites to discuss RTB and big data trends.
峰会十大亮点 | Top 10 Highlights
1. 全球程序化购买发展趋势
来自OMG、Google Exchange、MediaMath等全球顶尖数字营销领袖将分享最新行业洞察。
1. Global Programmatic Buying Trends
Top digital marketing leaders from OMG, Google Exchange, MediaMath will share the latest industry insights.
2. 广告主数字营销新构想
联合利华、苏宁易购、通用汽车等品牌将分享程序化购买实践经验。
2. New Digital Marketing Concepts for Advertisers
Brands like Unilever, Suning and GM will share practical experiences in programmatic buying.
3. 数字营销技术力提升
全球六大4A公司高管将探讨如何提升RTB广告的数字营销技术能力。
3. Enhancing Digital Marketing Technology
Executives from top 6 global agencies will discuss how to improve RTB advertising technology.
4. 跨屏DSP战略
Google、百度、优酷土豆等平台负责人将分享PC、视频、移动端的跨屏营销策略。
4. Cross-Screen DSP Strategy
Leaders from Google, Baidu, Youku Tudou will share cross-screen marketing strategies across PC, video and mobile.
创新环节 | Innovative Sessions
本届峰会特别设置"私人董事会"闭门会议，聚焦互联网思维下的品牌营销、互联网金融、电商等热门话题，仅限30人参加，确保深度交流。
This summit features innovative "Private Board" closed-door meetings focusing on hot topics like internet thinking in branding, internet finance and e-commerce, limited to 30 participants for in-depth discussions.
媒体关注 | Media Attention
第一财经将全程电视直播，福布斯中文网、新浪财经等30多家主流媒体将报道这场数字营销盛会。
China Business Network will broadcast live, with over 30 media outlets including Forbes China and Sina Finance covering this digital marketing event.
SEO优化提示：本文包含"程序化购买"、"RTB广告"、"数字营销"、"大数据"等高搜索量关键词，适合数字营销、广告技术等相关行业的SEO优化。
SEO Tips: This article includes high-search-volume keywords like "programmatic buying", "RTB advertising", "digital marketing", "big data", making it ideal for SEO optimization in related industries.
