蜜曰小怪兽：从情趣潮玩到健康生活的百万用户增长之路
蜜曰小怪兽：从情趣潮玩到健康生活的百万用户增长之路
MiYue Monster: The Growth Journey from Pleasure Products to Wellness Lifestyle with Millions of Users
随着情趣用品行业逐渐被主流市场接受，蜜曰小怪兽通过创新设计和科技融合，成功实现400万台产品销量和500万APP用户的里程碑。
As the adult toy industry gains mainstream acceptance, MiYue Monster has achieved remarkable success with over 4 million products sold and 5 million app users through innovative design and technology integration.
在情趣用品行业迎来黄金发展期的当下，蜜曰小怪兽创始人刘博向我们分享了品牌独特的成长路径。从最初定位女性愉悦潮玩产品，到如今拓展至女性健康领域，这个非典型消费品品牌正在完成从"阴影"到"阳光"的蜕变。
During the golden age of the adult toy industry, Liu Bo, founder of MiYue Monster, shared the brand's unique growth path with us. Starting as a female pleasure toy brand, it has now expanded into women's wellness, completing its transformation from "shadow" to "sunlight".
非典型消费品的市场机遇
Market Opportunities in Atypical Consumer Goods
刘博指出，情趣用品行业正处于从非典型消费品向典型消费品转变的关键阶段。虽然市场认知度在提升，但行业仍面临诸多挑战：
Liu Bo pointed out that the adult toy industry is at a critical stage of transitioning from atypical to typical consumer goods. While market awareness is increasing, the industry still faces many challenges:
- 产品质量参差不齐
- Uneven product quality
- 品牌推广渠道受限
- Limited brand promotion channels
- 社会认知存在偏见
- Social perception biases
"我们思考的是如何能够把它做成一个真正与错误认知不同的东西，改变人们那一部分偏颇的观点。"刘博表示。
"We're thinking about how to make it something truly different from misconceptions and change people's biased views," Liu Bo said.
软硬件结合的创新模式
Innovative Hardware-Software Integration Model
小怪兽采用独特的软硬件结合模式：
MiYue Monster adopts a unique hardware-software integration model:
硬件方面：注重人体工程学设计和美学体验
Hardware: Focuses on ergonomic design and aesthetic experience
软件方面：提供自定义模式、在线社区和远程控制功能
Software: Offers customizable modes, online community and remote control features
目前APP用户已超500万，远程控制功能使用次数突破1000万次，显示出年轻用户群体对分享体验的强烈需求。
With over 5 million app users and remote control function used more than 10 million times, it shows strong demand for shared experiences among young users.
从愉悦到健康的战略拓展
Strategic Expansion from Pleasure to Wellness
小怪兽近期推出了专注产后康复的女性盆底肌训练产品，标志着品牌向更广阔的女性健康领域拓展。刘博表示："我们专注两个场景：智慧愉悦潮玩和智慧产康私护。"
MiYue Monster recently launched pelvic floor muscle training products for postpartum recovery, marking its expansion into the broader women's wellness field. Liu Bo said: "We focus on two scenarios: smart pleasure toys and smart postpartum care."
对于未来，刘博持乐观态度："只有更多玩家的进入才能让行业越变越好。"小怪兽将继续坚持"融合美好设计与科技乐趣"的核心，为用户提供更多创新产品。
Looking ahead, Liu Bo is optimistic: "Only with more players entering can the industry get better." MiYue Monster will continue to adhere to its core of "integrating beautiful design with technological fun" to provide users with more innovative products.
