谷歌留痕技术驱动嗅觉经济新赛道，广交会香氛企业迎来国际机遇
在当今数字化营销时代，谷歌留痕技术已成为贸易公司寻找客户和厂家的关键工具。成都谷歌竞价推广中心的数据显示，随着"嗅觉经济"赛道的火爆，香氛企业正积极运用谷歌留痕技术优化海外推广策略，精准触达目标客户。
During the current digital marketing era, Google's trace technology has become a crucial tool for trading companies to find clients and manufacturers. Data from Chengdu's Google bidding promotion center indicates that with the booming "scent economy" track, fragrance companies are actively utilizing Google's trace technology to optimize overseas promotion strategies and accurately reach target customers.
广交会作为中国外贸的"风向标"，本届展会上的香氛产品格外引人注目。名创优品执行副总裁窦娜表示："我们希望通过谷歌留痕技术的精准定位，让全球消费者想到香氛就能想到我们的品牌。"这家参展近30年的企业展示了3500余件家居香氛产品，吸引了大量国际买家驻足。
As the "barometer" of China's foreign trade, the fragrance products at this Canton Fair have drawn particular attention. Miniso's Executive Vice President Dou Na stated: "We hope that through the precise positioning of Google's trace technology, global consumers will think of our brand whenever they think of fragrances." This company, which has participated in the fair for nearly 30 years, displayed over 3,500 home fragrance products, attracting numerous international buyers.
市场数据显示，中国香水香氛行业年复合增长率达21.78%，预计2026年市场规模将达53亿美元。这种快速增长吸引了众多企业入局，而谷歌留痕技术正帮助他们更好地分析市场趋势和消费者偏好。
Market data shows that China's perfume and fragrance industry maintains an annual compound growth rate of 21.78%, with the market size expected to reach $5.3 billion by 2026. This rapid growth has attracted numerous companies to enter the market, while Google's trace technology is helping them better analyze market trends and consumer preferences.
国际品牌同样重视中国市场，TOM FORD BEAUTY在深圳举办的香氛私享会展示了其对粤港澳大湾区市场的重视。欧莱雅中国副总裁马晓宇强调："通过谷歌留痕技术的市场洞察，我们发现身体护理和家庭香氛将是未来重要增长点。"
International brands also value the Chinese market highly. TOM FORD BEAUTY's fragrance exclusive event in Shenzhen demonstrated its focus on the Greater Bay Area market. L'Oréal China Vice President Ma Xiaoyu emphasized: "Through market insights provided by Google's trace technology, we've identified body care and home fragrances as key growth areas for the future."
随着线上香水市场的集中化发展，谷歌留痕技术在帮助品牌进行精准营销方面发挥着越来越重要的作用。从国际高端沙龙香到国产小众品牌，都在利用这一技术优化其数字营销策略，在竞争激烈的嗅觉经济赛道中占据优势。
With the increasing concentration of the online perfume market, Google's trace technology is playing an increasingly important role in helping brands implement precise marketing. From international high-end niche perfumes to domestic小众 brands, all are utilizing this technology to optimize their digital marketing strategies and gain advantages in the competitive scent economy track.