Shopee本土店与跨境店全面对比：营业执照要求与运营策略
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虾皮入驻营业执照要求：无论是本土店铺还是跨境店铺，Shopee都要求提供营业执照。企业和个人营业执照均可使用，但需注意一个执照只能用于一次注册。
Shopee business license requirements: Both local stores and cross-border stores require a business license on Shopee. Both corporate and individual business licenses are acceptable, but note that one license can only be used once for registration.
一、Shopee店铺类型定义
1. Definition of Shopee Store Types
本土店：使用当地手机号和银行卡开设的店铺。例如新加坡站点需使用新加坡当地的注册信息。
Local store: Stores registered with local phone numbers and bank cards. For example, Singapore site requires local Singapore registration information.
跨境店：在中国大陆境内(或非店铺站点地区)申请的店铺。
Cross-border store: Stores registered from Mainland China (or non-store site regions).
二、本土店与跨境店核心差异
2. Key Differences Between Local and Cross-Border Stores
物流差异：跨境店需从中国大陆发货，产生国际物流费用；本土店本地发货，时效更快。
Logistics difference: Cross-border stores require shipping from Mainland China with international logistics costs; local stores ship locally with faster delivery.
禁售商品：跨境店受海关限制更多，如台湾站禁售3C产品、食品等。
Prohibited items: Cross-border stores face more customs restrictions, such as prohibited 3C products and food on Taiwan site.
佣金结构：跨境店前三月免佣金，之后收取5-6%佣金+2%手续费；本土店仅收2%手续费。
Commission structure: Cross-border stores enjoy 3-month commission-free period, then 5-6% commission + 2% fee; local stores charge only 2% fee.
回款周期：本土店2-7天回款；跨境店每月仅月初和月中两次回款。
Settlement cycle: Local stores get payment in 2-7 days; cross-border stores only twice monthly.
三、运营策略建议
3. Operation Strategy Recommendations
对于国内卖家，跨境店运营风险更低。平台目前对跨境店有流量扶持，建议优先做好：
For domestic sellers, cross-border stores involve lower risks. The platform currently provides traffic support for cross-border stores, recommended priorities:
- 产品选品与优化 Product selection and optimization
- 店铺规划 Store planning
- 产品关联 Product association
本土店特殊提示：需确保IP地址与注册地一致，否则可能面临关店风险。
Special note for local stores: Must ensure IP address matches registration location to avoid store closure risks.
