TikTok美国小店开放跨境商家自运营模式 - 中国营业执照可申请入驻
最新消息：TikTok Shop平台美国站点正式向跨境商家开启定向邀约的入驻通道。此次邀约对象包含国内主体和中国法人的美国主体，合作方式采用"商家自运营"模式。
Latest News: TikTok Shop US officially opens invitation-only registration for cross-border merchants, including domestic entities and US entities with Chinese legal representatives, adopting the "Merchant Self-operation" model.
商家自运营模式详解
Merchant Self-operation Model Details
本次推出的商家自运营模式（POP模式/小店模式）允许商家全流程掌控从商品上架到销售、营销和物流等环节。商家可根据自身需求，在商城、直播、短视频和达人合作等不同场景灵活销售。
The new Merchant Self-operation model (POP model/Shop model) allows merchants to fully control the entire process from product listing to sales, marketing and logistics. Merchants can flexibly sell through various channels including mall, live streaming, short videos and KOL collaborations.
入驻条件
Registration Requirements
入驻卖家需满足以下要求：
- 中国内地/香港营业执照，或中国人占股超过25%的美国营业执照及EIN税号
- 美国本土发货（支持美国海外仓或FBA多渠道配送）
- 其他跨境平台单店铺年GMV超过200万美金
Registration requirements:
- Mainland China/Hong Kong business license, or US business license with over 25% Chinese ownership plus EIN
- US local delivery (supporting overseas warehouses or FBA multi-channel distribution)
- Annual GMV exceeding $2 million on other cross-border platforms
美国市场潜力
US Market Potential
据eMarketer数据：
- 2023年美国社交电商销售额预计达689.2亿美元
- 2025年市场规模将突破1071.7亿美元
- 目前8%美国成年人使用TikTok Shop，其中50%表示满意
According to eMarketer:
- US social commerce sales expected to reach $68.92 billion in 2023
- Market size to exceed $107.17 billion by 2025
- Currently 8% of US adults use TikTok Shop, with 50% satisfaction rate
黑五大促机遇
Black Friday Promotion Opportunities
TikTok Shop跨境电商黑五网一大促已正式开启，这是平台年度最大规模活动，首次覆盖美国市场。相关话题#blackfridaydeals等播放量已超70亿。
TikTok Shop cross-border Black Friday promotion has officially begun, marking the platform's largest annual event and first coverage of the US market. Related hashtags like #blackfridaydeals have exceeded 7 billion views.
SEO建议：跨境商家应抓住TikTok美国站开放机遇，优化产品页面，利用短视频+直播营销，参与平台大促活动。
SEO Suggestions: Cross-border merchants should seize TikTok US opportunities, optimize product pages, utilize short video+live streaming marketing, and participate in platform promotions.
