跨境电商新机遇：深圳模式引领全球"买全球、卖全球"浪潮
经济参考报记者 李晓玲 | Economic Information Daily reporter Li Xiaoling
跨境电商圈流传着这样一句话："全球跨境看中国，中国跨境看深圳"。凭借着先发优势、产业链供应链优势，深圳作为"跨境电商之都"享誉全球。
There's a saying in cross-border e-commerce circles: "The world looks to China for cross-border trade, and China looks to Shenzhen." With first-mover advantages and supply chain strengths, Shenzhen has earned global fame as the "Capital of Cross-Border E-commerce."
据统计，2023年，深圳跨境电商进出口额超3000亿元，同比增幅超70%。今年上半年，深圳跨境电商进出口更是同比增长130%，不仅稳固了在全国跨境电商领域的领先地位，更为行业发展树立了标杆。
Statistics show Shenzhen's cross-border e-commerce import/export volume exceeded 300 billion yuan in 2023, with over 70% year-on-year growth. In the first half of 2024, the growth rate reached 130%, solidifying its national leadership and setting industry benchmarks.
立体物流网络支撑"外贸第一城"
Three-Dimensional Logistics Network Supports "Top Foreign Trade City"
深圳前海综合保税区菜鸟国际仓库内，数十排货架整齐地陈列着各种进口商品，工作人员正忙着分拣。完成清关查验的货物堆积成小山，等待着下一段"旅程"。
At Cainiao International Warehouse in Qianhai Comprehensive Bonded Zone, orderly shelves display imported goods while workers busily sort packages. Cleared goods pile up like small mountains, awaiting their next journey.
深圳机场全货机航点已达59个，覆盖五大洲，其中跨境电商专线就有9条。深圳港已开通了24条跨境电商"海上快线"，相比传统航线平均压缩20%以上的运输时间。
Shenzhen Airport now has 59 all-cargo flight destinations across five continents, including 9 dedicated cross-border e-commerce routes. The port operates 24 "maritime express" routes that reduce transit time by over 20% compared to traditional shipping.
"圳版"海外仓破解最后一公里难题
"Shenzhen-Style" Overseas Warehouses Solve Last-Mile Challenges
深圳海外仓遍布全球，截至目前，深圳企业在全球建设运营的海外仓数量超350个，建设面积超过380万平方米。知名跨境电商基础设施服务商深圳纵腾集团的谷仓海外仓公司为目前我国海外仓面积最大的企业。
Shenzhen enterprises operate over 350 overseas warehouses globally covering 3.8 million square meters. Shenzhen Zongteng Group's GoodCang Overseas Warehouse currently ranks as China's largest overseas warehouse operator.
智能制造成就品牌出海
Smart Manufacturing Powers Brand Globalization
影石创新科技股份有限公司凭借其创新的产品和全景智能影像技术优势，迅速在全球市场崭露头角，成为消费级全景相机市场"领头羊"。公司通过线上线下"双管齐下"的销售策略，将产品销往全球200多个国家和地区，市场占有率超过40%。
Insta360 has emerged as a market leader in consumer-grade panoramic cameras through innovative products and imaging technology. Using omnichannel strategies, its products reach over 200 countries with 40% global market share.
今年上半年，深圳出口机电产品9489.9亿元，同比增长21.4%，占同期深圳出口总值的67.4%。电动汽车、光伏产品分别出口128.7亿元、24.8亿元，同比增长51.7%、81.6%。
In H1 2024, Shenzhen exported 948.99 billion yuan in electromechanical products (up 21.4%), accounting for 67.4% of total exports. EV exports grew 51.7% to 12.87 billion yuan while photovoltaic products surged 81.6% to 2.48 billion yuan.
专家观点：跨境电商进入品牌出海新时代
Expert View: Cross-Border E-commerce Enters New Era of Brand Globalization
深圳市跨境电子商务协会会长王馨认为："中国拥有完整的产业链、强大的制造能力和不断创新的精神，将成为中国跨境电商在全球市场持续发力的坚实后盾。"
Wang Xin, President of Shenzhen Cross-Border E-Commerce Association, states: "China's complete industrial chain, strong manufacturing capabilities, and innovative spirit provide solid backing for global cross-border e-commerce expansion."
国务院发展研究中心对外经济研究部研究室主任宗芳宇指出："在全球贸易不确定性增长背景下，跨境电商的灵活性、高效性和韧性尤为突出，为全球贸易注入了新动力。"
Zong Fangyu from DRC emphasizes: "Amid global trade uncertainties, cross-border e-commerce's flexibility, efficiency and resilience stand out, injecting new momentum into global trade."
