国内顶尖SEO推广公司解析：泰国谷歌竞价推广与美国品牌出海战略
图片来源：图虫创意
作为全球最大的零售市场，美国一直是中国企业出海的主力战场之一。近两年，在疫情影响下，美国电商市场蓬勃发展，不少中国企业通过跨境电商进入美国市场，并取得不俗成绩。
As the world's largest retail market, the United States has always been a primary battleground for Chinese companies going global. In recent years, with the impact of the pandemic, the US e-commerce market has flourished, with many Chinese companies entering through cross-border e-commerce and achieving remarkable success.
一、品牌出海第一步：建立品牌DNA
Step 1: Establishing Brand DNA
根据Criteo一项针对美国消费者的调研，超半数的购买者表示，他们的购买决策受到品牌价值的影响。35%的消费者会因品牌理念与自身价值观相符而产生复购意向。
According to Criteo's research on US consumers, over half of buyers stated that their purchasing decisions are influenced by brand values. 35% of consumers develop repurchase intentions when brand philosophies align with their personal values.
品牌DNA包含5大因素：
Brand DNA consists of 5 key elements:
1. 品牌宗旨、愿景和使命
1. Brand Purpose, Vision and Mission
2. 品牌价值观
2. Brand Values
3. 品牌差异和定位
3. Brand Differentiation and Positioning
4. 品牌个性
4. Brand Personality
5. 品牌调性
5. Brand Tone of Voice
二、全渠道布局战略
Omnichannel Distribution Strategy
纵观整个美国零售市场，线下销售占比达到87%。此外，据美国商务部统计，2021年是美国线下零售增速超过电商，达到过去30年平均速度的两倍多。
In the US retail market, offline sales account for 87% of total sales. According to US Department of Commerce statistics, 2021 saw offline retail growth surpass e-commerce, reaching more than double the average growth rate of the past 30 years.
LEEZ百货一站式赋能方案：
LEEZ Department Store's One-Stop Solution:
• 品牌孵化与曝光
• Brand Incubation and Exposure
• 全渠道销售拓展
• Omnichannel Sales Expansion
• 高端客群直达
• Direct Access to Premium Customer Groups
对于广大出海品牌而言，LEEZ所拥有的高端客群、雄厚的品牌孵化实力、与广泛的销售资源网，正是帮助中国品牌一站式落地美国市场的关键。
For global brands going overseas, LEEZ's premium customer base, strong brand incubation capabilities, and extensive sales network are key to helping Chinese brands establish a one-stop presence in the US market.
