外贸新手入门指南：谷歌推广竞价开户与TikTok Shop美区入驻新规
一、外贸入门基础 | Part 1: Getting Started with Foreign Trade
对于外贸新手，建议从以下步骤入手：
1. 注册外贸公司并获取进出口资质
2. 选择合适的产品和供应链
3. 搭建多语言企业官网
4. 学习国际贸易规则和支付方式
For beginners in foreign trade, we recommend starting with:
1. Register a trading company and obtain import/export licenses
2. Select suitable products and supply chains
3. Build a multilingual corporate website
4. Learn international trade rules and payment methods
二、谷歌推广竞价开户指南 | Part 2: Google Ads Account Setup Guide
开设谷歌广告账户的步骤：
1. 访问Google Ads官网(ads.google.com)
2. 选择"新建账户"并填写企业信息
3. 设置支付方式（支持信用卡/借记卡）
4. 完成企业验证（可能需要营业执照）
5. 创建首个广告系列
Steps to open a Google Ads account:
1. Visit Google Ads official website (ads.google.com)
2. Select "New Account" and fill in business information
3. Set up payment method (credit/debit cards accepted)
4. Complete business verification (business license may be required)
5. Create your first ad campaign
三、TikTok Shop美区入驻标准更新 | Part 3: TikTok Shop US Entry Standards Update
TikTok Shop近期更新了美区跨境商家入驻标准，主要变化包括：
• 第三方电商平台运营经验从必填项调整为选填项
• 仍鼓励商家提供第三方经营资质以获得更多权益
• 重点商家可享受1V1运营支持、爆款保护等福利
TikTok Shop has recently updated its entry standards for cross-border merchants in the US market, with key changes including:
• Third-party e-commerce platform experience changed from mandatory to optional
• Still encourage merchants to provide third-party qualifications for additional benefits
• Key merchants can enjoy benefits like 1V1 operational support and hot product protection
四、平台治理措施加强 | Part 4: Strengthened Platform Governance
虽然入驻标准有所调整，但平台加强了以下治理措施：
• 严格审核商家资质真实性
• 维持保证金要求
• 打击虚拟仓等违规行为
While entry standards have been adjusted, the platform has strengthened the following governance measures:
• Strict review of merchant qualifications
• Maintain deposit requirements
• Crack down on violations like virtual warehouses
