杭州优质SEO推广公司推荐：外贸企业如何避开谷歌推广服务商的陷阱？
前言/Preface
在撰写本次避坑指南之前，先对外贸朋友们提个醒。如果你们的推广预算每年低于五万，甚至十万，且希望在第一年获得50封或更多高询盘，那么我建议你们不要选择服务商单独进行谷歌优化（即谷歌SEO）。
Before writing this guide, let me remind our export business friends: If your annual promotion budget is below 50,000 or even 100,000 RMB, and you expect to get 50+ high-quality inquiries in the first year, I suggest not choosing standalone Google SEO services from agencies.
第一坑：服务内容模糊不清 / Pitfall 1: Vague Service Scope
服务内容若只提及导航页面SEO基础优化（即仅能优化一个页面），包含TKD标签、H标签、结构化数据、图片ALT属性、404页面等技术优化。而一个网站的重点页面通常还有十个以上，这项服务实际上只完成了20%。
If the service only mentions basic SEO optimization for navigation pages (meaning just one page), including technical optimizations like TKD tags, H tags, structured data, image ALT attributes, and 404 pages - while a website typically has 10+ key pages - this service actually only completes 20% of the work.
第二坑：包含过多无关服务 / Pitfall 2: Including Too Many Irrelevant Services
目前市场上很多所谓的谷歌优化服务商，其服务方案中包含社媒账号搭建、社媒运营、多个小语种、各种网站基础功能服务等与谷歌优化无关的内容。
Many so-called Google optimization agencies include irrelevant services in their packages, such as social media account setup, social media operations, multiple minor languages, and various basic website functions that have nothing to do with Google SEO.
第三坑：盲目追求关键词排名保证 / Pitfall 3: Blindly Pursuing Keyword Ranking Guarantees
没有任何一家正规服务商会保证特定关键词的排名位置。若服务商承诺保证排名，这与谷歌的排名逻辑相违背，很可能是陷阱。
No legitimate agency will guarantee specific keyword rankings. If an agency promises guaranteed rankings, it goes against Google's ranking logic and is likely a trap.
下期预告/Next Chapter Preview
在有限的预算下，如何选择适合自己的线上推广渠道？
How to choose the right online promotion channels with limited budget?
