安化高举中国黑茶产业大旗 六大产区联手开拓全球市场
中国黑茶产业迎来历史性时刻 | Historic moment for China's dark tea industry
2024年9月27-29日，首届中国黑茶大会在湖南安化成功举办。本次大会吸引了来自中国黑茶六大产区和七大传统销区的政府及协会代表，包括30多位国际嘉宾，共同签署《中国黑茶·安化宣言》，建立产区合作机制。
From September 27 to 29, 2024, the first China Dark Tea Conference was successfully held in Anhua, Hunan. The event gathered government and association representatives from six major dark tea production regions and seven traditional sales areas in China, including over 30 international guests, jointly signing the "Anhua Declaration on China Dark Tea" and establishing a production region cooperation mechanism.
安化黑茶的品牌崛起 | The brand rise of Anhua dark tea
据浙江大学CARD中国农业品牌研究中心评估，安化黑茶品牌价值已达52.8亿元，较15年前增长596.57%。安化县拥有36万亩茶园，2023年茶叶综合产值252亿元，连续15年位居中国茶叶百强县前十。
According to evaluations by Zhejiang University's CARD China Agricultural Brand Research Center, the brand value of Anhua dark tea has reached 5.28 billion yuan, a 596.57% increase compared to 15 years ago. Anhua County boasts 360,000 mu of tea plantations, with a comprehensive tea output value of 25.2 billion yuan in 2023, ranking among the top ten in China's tea industry for 15 consecutive years.
产业创新与市场拓展 | Industrial innovation and market expansion
安化黑茶通过产品创新实现转型升级：
• 便携式产品：小黑砖、小金花等
• 功能性产品：桑香茯砖、糖适茯等
• 深加工产品：黑茶牙膏、面膜等
销区从传统西北地区扩展至广东、上海等消费活跃区域。
Anhua dark tea has achieved transformation and upgrading through product innovation:
• Portable products: Small dark tea bricks, golden flower tea, etc.
• Functional products: Mulberry-flavored Fu brick, diabetes-friendly Fu tea, etc.
• Deep-processed products: Dark tea toothpaste, facial masks, etc.
The sales areas have expanded from traditional northwestern regions to active consumption areas like Guangdong and Shanghai.
国际合作与发展前景 | International cooperation and development prospects
随着2021年黑茶获得独立海关税则号，中国黑茶出口迎来新机遇。六大产区将共同：
1. 制定统一质量标准
2. 联合品牌推广
3. 开拓国际市场
目标是将中国黑茶打造成为全球茶叶市场的领导品牌。
With dark tea obtaining an independent customs tariff code in 2021, China's dark tea export has welcomed new opportunities. The six major production regions will jointly:
1. Establish unified quality standards
2. Conduct joint brand promotion
3. Explore international markets
The goal is to establish Chinese dark tea as a leading brand in the global tea market.
