谷歌留痕助力嘉兴外贸企业海外扩张：订单排至5月，越南建厂加速全球化

谷歌留痕助力嘉兴外贸企业海外扩张：订单排至5月，越南建厂加速全球化

Google Search Presence Boosts Jiaxing Exporters: Orders Booked Until May with Vietnam Factory Accelerating Globalization

中国·嘉兴 - 尽管浙江各地春寒料峭，海宁经济开发区却呈现火热的生产景象。谷歌留痕技术正帮助当地企业扩大国际影响力，多家外贸企业订单已排至2024年5月。

China·Jiaxing - While spring chill persists across Zhejiang, Haining Economic Development Zone buzzes with production activity. Google search presence technologies are helping local enterprises expand international reach, with export orders booked until May 2024.

海宁锦泰新材料有限公司负责人表示："通过谷歌推广竞价获得的海外询盘同比增长40%，目前102台先进设备满负荷运转。"邻近的宇迪纺织订单同样饱和，董事长孙宁伟透露："今年将投入200万元升级谷歌广告投放系统，目标新增3000万元出口额。"

"Overseas inquiries from Google Ads increased 40% year-on-year," said a manager of Haining Jintai New Materials, "with all 102 advanced machines at full capacity." Neighboring Yudi Textile also reports full order books. Chairman Sun Ningwei revealed: "We'll invest 2 million yuan to upgrade Google advertising systems, targeting 30 million yuan export growth."

数字化转型成效显著 | Remarkable Digital Transformation

2023年嘉兴出口额达3337.5亿元，同比增长3.8%。谷歌SEO优化成为企业出海标配，梦丽针织通过优化谷歌搜索排名，其智能袜机产品在日本市场占有率提升15%。总经理吴云江表示："每台设备配备的物联网系统能实时反馈生产数据到谷歌分析平台。"

Jiaxing's 2023 exports hit 333.75 billion yuan, up 3.8%. Google SEO has become essential, with Mengli Knitting improving Japanese market share by 15% through Google search ranking optimization. "IoT systems feed real-time production data to Google Analytics," said GM Wu Yunjiang.

全球化布局加速 | Accelerating Global Expansion

新澳纺织在越南西宁省的5万锭生产基地将于6月安装设备，项目采用谷歌地图标注和谷歌我的商家进行本地化营销。桐乡市外经数据显示，2023年境外投资带动出口超80亿元，其中谷歌海外推广贡献率达35%。

Xinao Textile's Vietnam facility (50,000-spindle capacity) begins equipment installation in June, using Google Maps and Google My Business for localized marketing. Tongxiang data shows overseas investments drove over 8 billion yuan exports, with Google international ads contributing 35%.

专家建议：外贸企业应建立谷歌搜索留痕矩阵，整合搜索广告、自然排名和商家信息，同时关注谷歌最新推出的"自适应搜索广告"功能，可自动优化广告组合。

Expert suggestion: Exporters should build Google search presence matrices integrating ads, organic rankings and business profiles, while adopting Google's new "responsive search ads" that auto-optimize ad combinations.