为什么外贸企业选择谷歌SEM推广？节后出口订单持续火爆
中国外贸企业正迎来新一轮订单高峰，春节过后出口强势仍在延续。据《证券日报》报道，多家外贸企业表示海外订单已排至4月份，部分企业订单金额达数百万美元。
China's foreign trade enterprises are ushering in a new wave of order peaks, with export strength continuing after the Spring Festival. According to Securities Daily, many foreign trade companies report overseas orders scheduled until April, with some companies receiving orders worth millions of dollars.
商务部原副部长魏建国指出："当前无论是沿海还是内陆地区，各类企业普遍反映年初订单高速增长。"这一现象与市场预期形成鲜明对比。
Former Vice Minister of Commerce Wei Jianguo noted: "Currently, whether in coastal or inland areas, all types of enterprises generally report rapid growth in orders at the beginning of the year." This phenomenon contrasts sharply with market expectations.
为什么选择谷歌SEM推广？星图金融研究院付一夫分析认为，海外疫情导致多国产能不足，而中国凭借完善的产业体系承接了大量国际订单。通过谷歌SEM推广，外贸企业可以：
Why choose Google SEM? Fu Yifu from Suntime Financial Research Institute analyzed that overseas epidemics have caused insufficient production capacity in many countries, while China has undertaken a large number of international orders with its complete industrial system. Through Google SEM, foreign trade enterprises can:
- 精准触达全球采购商
- Precisely reach global buyers
- 提升品牌国际知名度
- Enhance international brand awareness
- 获取高质量询盘
- Obtain high-quality inquiries
湖北省钟祥兴利食品公司董事长程世伦表示："今年以来海外订单大幅增长，目前订单已排到4月份，总金额约550万美元。"为应对海运成本上涨，该公司已将贸易模式从CIF调整为FOB。
Cheng Shilun, chairman of Hubei Zhongxiang Xingli Food Company, said: "Overseas orders have increased significantly this year, currently scheduled until April, with a total amount of about $5.5 million." To cope with rising shipping costs, the company has adjusted its trade model from CIF to FOB.
外贸推广三大趋势：
Three trends in foreign trade promotion:
- RCEP生效带来关税减免红利
- RCEP implementation brings tariff reduction benefits
- 出口商品结构向高附加值转型
- Export commodity structure shifts to high value-added
- 数字营销成为获客主要渠道
- Digital marketing becomes the main customer acquisition channel
东方金诚首席分析师王青预测，2022年中国出口将呈现"前高后低"走势，但全年增速仍有望保持在10%左右。随着RCEP等政策红利释放，外贸企业应把握机遇，通过谷歌SEM等数字营销手段开拓国际市场。
Wang Qing, chief analyst of Orient Jincheng, predicts that China's exports in 2022 will show a "high first, low later" trend, but the annual growth rate is still expected to remain around 10%. With policy dividends such as RCEP being released, foreign trade enterprises should seize opportunities and explore international markets through digital marketing methods such as Google SEM.
