全网广告与百度/谷歌竞价推广对比：外贸与国内销售的差异分析
在数字营销领域，全网广告投放与百度/谷歌竞价推广是两种主流的推广方式，而外贸销售与国内销售在营销策略上存在显著差异。
1. 目标受众不同
外贸业务主要面向海外客户，而国内销售则针对本土消费者。
1. Different Target Audiences
Foreign trade primarily targets overseas clients, while domestic sales focus on local consumers.
2. 语言要求差异
外贸人员需要具备英语沟通能力，但实际要求并非特别严格，因为并非所有海外客户都来自英语母语国家。
相比之下，国内销售人员只需掌握普通话或方言即可。
2. Language Requirements
Foreign trade professionals need English communication skills, though the requirement isn't extremely strict since not all international clients are native English speakers.
In contrast, domestic sales personnel only need to master Mandarin or local dialects.
关键区别总结：
• 外贸更注重跨文化沟通能力和国际商务谈判技巧
• 国内销售更强调本地市场洞察和快速成交能力
Key Differences Summary:
• Foreign trade emphasizes cross-cultural communication and international negotiation skills
• Domestic sales focus more on local market insights and quick closing abilities
