权威的SHEIN：谷歌推广竞价策略与SEO流量突破之道
为什么谷歌SEO站内优化决定流量上限，而外部SEO能突破上限？
Why does on-site SEO determine traffic limits while off-site SEO can break through them?
SEO归根到底可以分为两部分：站内优化和外部SEO。
SEO can ultimately be divided into two parts: on-site optimization and off-site SEO.
调整页面结构、优化关键词布局、提高内容质量这些都是站内SEO，不过站内SEO即使做的再好，也是有上限的。即便你的内容再优质，关键词布局再科学，没有外部资源的支持，Google对你的关注度也是有限的。
Adjusting page structure, optimizing keyword placement, and improving content quality are all part of on-site SEO. However, even with perfect on-site SEO, there's a limit. No matter how excellent your content is or how scientific your keyword strategy is, without external support, Google's attention to your site will remain limited.
互联网竞争的本质：你的内容需要更多的曝光和推荐才能脱颖而出，外部SEO能做的，就是把这个潜力最大化。
The nature of internet competition: Your content needs more exposure and recommendations to stand out. Off-site SEO maximizes this potential.
它通过增加外链的数量和质量，让Google更频繁地抓取你的网站，并为你的网站赋予更高的权威性。比如，你的一个产品页面已经有了不错的关键词排名，但如果加上几条高质量的外链，它的排名很可能从第一页末尾冲到前几名，直接提升点击量。
By increasing the quantity and quality of backlinks, it makes Google crawl your site more frequently and grants your website higher authority. For example, if a product page already has decent keyword rankings, adding a few high-quality backlinks could push it from the bottom of the first page to top positions, directly increasing click-through rates.
外部SEO的效果是可以叠加的。只要策略正确，你可以持续增加外链资源，让Google对你的网站形成长期的关注。这种方式不仅能提升单个页面的排名，还能为整个网站带来整体的流量提升。
The effects of off-site SEO are cumulative. With the right strategy, you can continuously build backlinks to maintain Google's long-term attention. This approach not only improves rankings for individual pages but also boosts overall website traffic.
关于SHEIN的谷歌推广竞价：作为全球快时尚电商巨头，SHEIN的广告竞价策略需要综合考虑品牌价值、转化率和市场竞争。建议采用智能竞价策略，结合转化数据动态调整。
About SHEIN's Google Ads bidding: As a global fast-fashion e-commerce giant, SHEIN's ad bidding strategy should consider brand value, conversion rates, and market competition. We recommend using smart bidding strategies with dynamic adjustments based on conversion data.
