义乌市场商家必看：谷歌竞价推广国家选择策略与TikTok Shop小众赛道成功案例
义乌市场商家必看：谷歌竞价推广国家选择策略与TikTok Shop小众赛道成功案例
Yiwu Market Sellers Must Read: Google Ads Country Selection Strategy and TikTok Shop Niche Market Success Story
在跨境电商领域，义乌市场的商家们常常面临一个重要问题："谷歌竞价推广应该选择哪些国家？" 与此同时，TikTok Shop上的一些小众赛道卖家却在东南亚市场取得了惊人成绩，半年销售额突破十万美金。
In the cross-border e-commerce field, Yiwu market sellers often face an important question: "Which countries should be selected for Google Ads promotion?" At the same time, some niche market sellers on TikTok Shop have achieved amazing results in the Southeast Asian market, with sales exceeding $100,000 in half a year.
1. 核心竞争力：精准市场洞察
1. Core Competitiveness: Precise Market Insight
SEVICH品牌团队通过深入的市场研究，发现了东南亚市场与国内在客单价方面的显著差异。他们注意到：
- 受韩日潮流文化影响，东南亚消费者对染发烫发需求旺盛
- 菲律宾市场对鲜艳发色产品需求增长
- 当地消费者发质偏软，需要特殊护理产品
The SEVICH brand team discovered significant differences in customer price points between the Southeast Asian market and China through in-depth market research. They observed:
- Influenced by Korean and Japanese trends, Southeast Asian consumers have strong demand for hair coloring and perming
- Growing demand for vibrant hair color products in the Philippine market
- Local consumers have softer hair texture requiring special care products
2. 营销策略：深度互动与本土化
2. Marketing Strategy: Deep Engagement and Localization
SEVICH采用了创新的营销方法：
短视频营销： 通过展示产品使用前后的显著变化，创造情感共鸣
KOL合作： 与当地意见领袖共同开发产品，优化功能
语言本土化： 使用菲律宾语、马来西亚语等当地语言制作内容
SEVICH adopted innovative marketing approaches:
Short video marketing: Creating emotional resonance by showing significant before-and-after changes
KOL collaboration: Co-developing products with local influencers to optimize functionality
Language localization: Creating content in local languages like Filipino and Malaysian
3. 平台选择：TikTok Shop的优势
3. Platform Selection: Advantages of TikTok Shop
TikTok Shop为品牌提供了独特优势：
• 直接与消费者互动的社交电商平台
• 一站式解决方案：从展示到物流的全流程支持
• 精准触达年轻消费群体
TikTok Shop offers unique advantages for brands:
• Social commerce platform for direct consumer interaction
• One-stop solution: Full-process support from display to logistics
• Precise reach to young consumer groups
对义乌市场的启示： 在选择谷歌竞价推广国家时，应像SEVICH研究东南亚市场一样，深入了解目标国家的消费习惯和市场特点。同时，不要忽视TikTok Shop等新兴平台在小众赛道中的巨大潜力。
Inspiration for Yiwu Market: When selecting countries for Google Ads promotion, sellers should conduct in-depth research on target countries' consumption habits and market characteristics, just like SEVICH did for the Southeast Asian market. At the same time, don't overlook the huge potential of emerging platforms like TikTok Shop in niche markets.
