精准的海外贸易：谷歌推广不精准的原因与宠物经济崛起
广交会观察：中国宠物品牌如何实现弯道超车
Canton Fair Insights: How Chinese Pet Brands Achieve Overtaking
中新社广州4月25日电（记者 蔡敏婕）随着"宠物也是家人"的观念深入人心，宠物经济在全球范围内快速崛起。在第133届广交会上，近6000件宠物用品参展，涵盖户外旅行、美容护理、营养保健等多个细分领域。
Xinhua News Agency, Guangzhou, April 25 (Reporter Cai Minjie) With the concept of "pets are family members" gaining popularity, the pet economy is booming worldwide. At the 133rd Canton Fair, nearly 6,000 pet products were exhibited, covering outdoor travel, grooming, nutrition and other niche markets.
创新产品赢得国际市场
Innovative Products Win Global Market
温州尤特宠物用品有限公司总经理王玉油表示："我们的宠物汽车坐垫可根据不同车型定制，在欧美市场特别受欢迎。3万件的订单最快40天可交付，目前订单已排到6月。"
Wang Yuyou, General Manager of Wenzhou Youtai Pet Products Co., said: "Our custom-fit pet car seat covers are particularly popular in European and American markets. We can deliver 30,000 units in as fast as 40 days, with current orders scheduled through June."
河北义厚成的竹碳纤维卫生垫凭借高性价比获得俄罗斯、南美采购商青睐。国际贸易部总监周男指出："海外买家最关注价格、性能和尺寸三大要素。"
Hebei Yihoucheng's bamboo charcoal fiber pads gained favor with Russian and South American buyers due to their cost-performance ratio. Zhou Nan, International Trade Director, noted: "Overseas buyers focus most on price, performance and size."
人宠共生设计成新趋势
Human-Pet Co-living Designs Emerge as Trend
冠达星推出的"猫屋"系列将书架与猫砂盆巧妙结合，黄阿庆业务总监表示："传统单一功能产品已不能满足需求，我们的设计更强调与家居环境的融合。"
Guandaxing's "Cat House" series ingeniously combines bookshelves with litter boxes. Huang Aqing, Business Director, stated: "Traditional single-function products no longer meet demand. Our designs emphasize integration with home environments."
台州华茂的兔头造型折叠猫窝因其空间利用率高获得欧洲买家青睐。设计师葛晓敏介绍："可折叠设计既节省运输成本，又能优化家庭空间。"
Taizhou Huamao's rabbit-shaped foldable cat bed attracted European buyers with its space efficiency. Designer Ge Xiaomin explained: "The foldable design saves both shipping costs and home space."
市场前景与挑战
Market Prospects and Challenges
艾媒咨询报告显示，中国宠物经济规模预计2025年达8114亿元。亚宠联合会郝波副会长指出："中国品牌在功能设计和营销方面已显现优势，如CATLINK智能用品出口额连年翻倍。"
According to iiMedia Research, China's pet economy is projected to reach 811.4 billion yuan by 2025. Hao Bo, Vice President of Asian Pet Federation, noted: "Chinese brands are showing advantages in functional design and marketing, with CATLINK's smart products achieving consecutive years of export doubling."
专家预测，未来市场将呈现三大趋势：人宠共用产品增多、环保要求提高、社会责任意识增强。不同品牌需根据自身优势实现差异化发展。
Experts predict three major trends: more human-pet shared products, higher environmental standards, and stronger social responsibility awareness. Brands should develop differentiated strategies based on their strengths.
