外贸独立站新手十问十答：从入门到精通
近年来，外贸独立站已成为跨境电商卖家拓展海外市场的新选择。然而，许多卖家对独立站的认知存在不足，普遍认为其门槛高、推广难、转化难。
In recent years, foreign trade independent websites have become a new choice for cross-border e-commerce sellers to expand overseas markets. However, many sellers have insufficient understanding of independent websites and generally believe that they have high thresholds, difficult promotion, and difficult conversion.
1. 已经在做亚马逊，还能同时做独立站吗？
1. Can I still do an independent website while already doing Amazon?
平台和独立站并非只能选其一，大部分头部卖家都会同时布局独立站和平台。独立站是流量的承接地，也是拓展销售渠道的方式之一。
Platforms and independent websites are not mutually exclusive. Most top sellers will deploy both independent websites and platforms. Independent websites are the landing place for traffic and one of the ways to expand sales channels.
2. 做独立站需要多少启动资金？
2. How much start-up capital is needed to build an independent website?
独立站的启动资金因多种因素而异，包括推广方式、建站方式和团队规模等。一般来说，新人初步的投入至少需要上万元。
The start-up capital for an independent website varies depending on many factors, including promotion methods, website building methods, and team size. Generally speaking, newcomers need at least tens of thousands of yuan for initial investment.
3. 做独立站的推广是不是很烧钱？
3. Is promotion for independent websites very expensive?
独立站的推广方式多种多样，既有免费的社交媒体和 SEO 推广，也有付费推广。普通玩家可以根据自身能力选择合适的玩法。
There are various ways to promote independent websites, including free social media and SEO promotion, as well as paid promotion. Ordinary players can choose the appropriate method according to their own capabilities.
4. 独立站如何发货？
4. How does an independent website ship goods?
独立站的发货模式有国内自发货、无货源、海外仓和虚拟仓四种。独立站不受发货渠道限制，卖家可以在网站后台自行设置。
There are four shipping modes for independent websites: domestic self-shipping, no inventory, overseas warehouses, and virtual warehouses. Independent websites are not restricted by shipping channels, and sellers can set them up in the website background.
5. 独立站需要配置多语言吗？
5. Does an independent website need to be configured with multiple languages?
应根据用户群体来配置独立站语言。一般来说，英文足以覆盖大部分用户。如果流量稳定且目标受众使用小语种，增加小语种语言将更有利于业务拓展。
The language of the independent website should be configured according to the user group. Generally speaking, English is enough to cover most users. If the traffic is stable and the target audience uses minority languages, adding minority languages will be more conducive to business expansion.
6. 独立站可以刷单吗？
6. Can independent websites brush orders?
平台刷单是为了赢得消费者的信任，而独立站和平台的运营存在一定差异。如果独立站需要营造信任感，可以在评论后台自行添加。
Platform brushing orders is to win the trust of consumers, while the operation of independent websites and platforms is different. If an independent website needs to create a sense of trust, it can be added in the comment background.
7. 做外贸独立站，一定要接入海外本地收款吗？
7. Do foreign trade independent websites need to access local overseas payments?
一般来说，建站平台会提供支付功能，PayPal 是常用的收款工具。是否接入海外本地收款应根据目标用户的支付习惯来决定。
Generally speaking, website building platforms will provide payment functions, and PayPal is a commonly used payment tool. Whether to access local overseas payments should be determined according to the payment habits of target users.
8. 为什么投入了大量资金做独立站，却没有客流、询盘和订单？
8. Why is there no customer flow, inquiries, or orders after investing a lot of money in an independent website?
这个问题的主要原因在于推广运营。可能是关键词不精准，无法吸引目标客户；也可能是独立站或产品本身缺乏吸引力。
The main reason for this problem lies in promotion and operation. It may be that the keywords are not accurate enough to attract target customers, or the independent website or product itself lacks attractiveness.
9. 独立站有品类限制吗？哪些品类适合做独立站？
9. Are there category restrictions for independent websites? Which categories are suitable for independent websites?
独立站不能销售违禁品和仿牌。易耗品、海外消费者难以买到的产品、垂直和细分类的产品更适合在独立站销售。
Independent websites cannot sell prohibited items and counterfeit goods. Consumables, products that are difficult for overseas consumers to buy, and vertical and subdivided products are more suitable for sale on independent websites.
10. 独立站建站平台是选择国内的还是国外的好？
10. Is it better to choose a domestic or foreign website building platform for independent websites?
国外的独立站建站平台价格偏高、沟通困难，但生态较为完善；国内的建站平台价格较低、功能基本能满足需求。
Foreign independent website building platforms are more expensive and difficult to communicate with, but the ecosystem is more complete; domestic website building platforms are cheaper and the functions can basically meet the needs.
