网站SEO优化：标题、描述和关键词的最佳实践
作者/Dora - 谷歌SEO专家，拥有10年以上经验，曾为7-Eleven、微软、腾讯等企业提供SEO顾问服务。
Author/Dora - Google SEO expert with over 10 years of experience, providing SEO consulting services for companies like 7-Eleven, Microsoft and Tencent.
这是SEO领域一个经典但至关重要的问题。让我们从多个角度深入探讨。
This is a classic yet crucial question in the SEO field. Let's explore it from multiple perspectives.
1. 网站标题优化 | Website Title Optimization
与搜索引擎的关系 | Relationship with Search Engines
目前搜索引擎主要关注标题标签，对关键词和描述标签的抓取和权重赋值已大幅降低。这意味着标题是我们唯一能有效优化的部分。
Currently, search engines mainly focus on title tags, with significantly reduced crawling and weight assignment for keyword and description tags. This means the title is the only part we can effectively optimize.
优质标题的特征 | Characteristics of Good Titles:
- 包含主营业务产品或服务类别 | Include main business products or service categories
- 包含品牌词(公司名称或商标) | Include brand terms (company name or trademark)
- 关键词数量控制在3-5个 | Control the number of keywords to 3-5
- 避免覆盖过多不同领域 | Avoid covering too many different fields
与用户的关系 | Relationship with Users
标题最终是给用户看的。相比传统的"关键词-关键词-品牌词"写法，更具可读性和营销性的标题能获得更多点击。
Titles are ultimately for users. Compared to the traditional "keyword-keyword-brand" writing style, more readable and marketing-oriented titles can get more clicks.
内页标题的重要性 | Importance of Inner Page Titles
百度等搜索引擎有时更倾向于给内页排名，特别是移动端。内页标题应专注于解决特定问题。
Search engines like Baidu sometimes prefer to rank inner pages, especially on mobile. Inner page titles should focus on solving specific problems.
2. 网站描述 | Website Description
搜索引擎已不再依赖描述标签来判断网站内容。建议简单明了地写几句企业介绍即可。
Search engines no longer rely on description tags to judge website content. It is recommended to simply write a few sentences about the company.
3. 网站关键词 | Website Keywords
关键词标签的功能已被标题部分取代。建议将无法放入标题的关键词放在关键词标签中作为补充。
The function of keyword tags has been replaced by the title section. It is recommended to put keywords that cannot be included in the title in the keyword tag as a supplement.
写在最后 | Final Thoughts
1. 不定期分享海外推广市场趋势和SEO实操方法 | Share overseas promotion market trends and SEO practical methods from time to time
2. 提供SEO职业发展建议，帮助新人少走弯路 | Provide SEO career development advice to help newcomers avoid detours
