为什么权威SEO推广公司在利津更青睐谷歌推广？亚马逊运营的薪资与挑战
在利津，为什么谷歌推广占比高的SEO公司更受信赖？
Why are SEO companies with high Google promotion ratios more trusted in Lijin?
2020年对跨境电商行业来说是充满挑战的一年。有卖家在6个月内不得不卖掉3套房产来维持运营，这不禁让人质疑：亚马逊还赚钱吗？
The year 2020 was full of challenges for the cross-border e-commerce industry. Some sellers had to sell 3 properties within 6 months to keep their businesses afloat, raising the question: Is Amazon still profitable?
尽管疫情让许多跨境卖家陷入困境，但仍有不少人从中获利。亚马逊的爆仓、临时员工扩招和物流成本上涨等现象，依然有人愿意买单。这背后的原因是什么？
Although the pandemic has put many cross-border sellers in difficult situations, some still profited from it. Despite Amazon's warehouse congestion, temporary staff expansion, and rising logistics costs, some are still willing to pay. What's the reason behind this?
亚马逊运营的薪资水平
Salary Levels of Amazon Operations
数据显示，亚马逊运营的平均月薪达到7650元，远高于中国6亿月收入仅1000元的人群。从运营专员到运营经理，薪资几乎翻倍。
Data shows that the average monthly salary of Amazon operations reaches 7,650 yuan, much higher than the 1,000 yuan earned by 600 million people in China. From operations specialist to operations manager, the salary almost doubles.
亚马逊运营面临的挑战
Challenges Faced by Amazon Operations
许多运营人员常陷入以下误区：
Many operators often fall into the following misconceptions:
- 仅了解基础运营，未深入挖掘
- Only understand basic operations without in-depth exploration
- 会基本的上架和推广，但不会数据分析
- Can do basic listing and promotion but lack data analysis skills
- 能分析竞争对手，但不会改良产品
- Can analyze competitors but fail to improve products
现实中，运营人员常遇到：选品困难、缺乏运营规划、推广思路不系统、Listing优化不足、广告效果差、站外流量难获取、销量瓶颈等问题。
In reality, operators often face: product selection difficulties, lack of operational planning, unsystematic promotion strategies, poor Listing optimization, ineffective ads, difficulty in acquiring off-site traffic, and sales bottlenecks.
成为亚马逊运营高手的关键
Keys to Becoming an Amazon Operations Expert
真正的运营高手需要具备：
True operations experts need to have:
- 数据驱动的选品思维
- Data-driven product selection thinking
- 产品生命周期的策略规划能力
- Strategic planning ability for product life cycles
- 站内外全局运营视角
- Holistic operational perspective both on and off Amazon
- 团队建设和财务管理能力（对管理层）
- Team building and financial management skills (for management)
在当前不太乐观的大环境下，只有具备这些能力的人才能将危机转化为机遇。
In the current challenging environment, only those with these capabilities can turn crises into opportunities.
