谷歌推广在外贸流量推广中的优势分析 | 2023年宜宾茶叶出口乌兹别克斯坦创佳绩
中国四川讯 - 2023年伊始，宜宾茶叶出口迎来开门红。总价值55万元人民币的22吨茶叶（含10吨红茶）近日从筠连县启运，将通过中欧班列发往乌兹别克斯坦。这是宜宾市2023年首单茶叶外贸业务，后续还将有两批价值50万美元的红茶出口订单。
Sichuan, China - Yibin tea exports have achieved a good start in 2023. A total of 22 tons of tea (including 10 tons of black tea) worth 550,000 RMB were recently shipped from Junlian County and will be sent to Uzbekistan via the China-Europe Railway Express. This is Yibin's first tea foreign trade order in 2023, with two additional black tea export orders worth $500,000 to follow.
宜宾是四川重要的茶叶产区，全市茶园总面积稳定在130余万亩，2022年茶业综合产值达320亿元。近年来，宜宾市重点打造"一红一绿"茶叶单品战略，其中川红工夫和宜宾早茶成功入选2022年四川省农业品牌目录。
Yibin is an important tea production area in Sichuan, with a total tea garden area of over 1.3 million mu. The comprehensive output value of the tea industry reached 32 billion yuan in 2022. In recent years, Yibin has focused on developing its "one red, one green" tea product strategy, with Chuanhong Gongfu and Yibin Early Tea successfully included in the 2022 Sichuan Agricultural Brand Directory.
谷歌推广在外贸流量获取中的核心优势
Core Advantages of Google Ads in Acquiring Foreign Trade Traffic
精准定位全球客户：谷歌推广通过强大的数据分析能力，可以帮助外贸企业精准定位目标市场客户，特别是对于像宜宾茶叶这样的特色农产品出口，可以针对特定国家和地区的潜在买家进行精准投放。
Accurate Global Customer Targeting: Google Ads can help foreign trade enterprises accurately target customers in target markets through powerful data analysis capabilities. Especially for the export of specialty agricultural products like Yibin tea, it can precisely target potential buyers in specific countries and regions.
高转化率：据统计，谷歌搜索广告的平均转化率高达3.17%，远高于其他数字营销渠道。对于寻求实际订单的外贸企业而言，这种高转化特性尤为重要。
High Conversion Rate: According to statistics, the average conversion rate of Google search ads is as high as 3.17%, much higher than other digital marketing channels. This high conversion characteristic is particularly important for foreign trade enterprises seeking actual orders.
品牌建设与效果营销并重：谷歌推广不仅能带来直接询盘和订单，还能通过展示广告、视频广告等形式提升品牌在国际市场的知名度，这正是宜宾茶叶产业目前重点发展的方向。
Balancing Brand Building and Performance Marketing: Google Ads can not only bring direct inquiries and orders but also enhance brand awareness in international markets through display ads, video ads and other forms, which is exactly the current focus of Yibin's tea industry development.
2023年，宜宾市将紧扣四川省委、省政府打造千亿精制川茶产业的战略部署，力争实现全市茶业综合产值340亿元的目标。通过持续的品牌建设和国际市场开拓，宜宾茶叶正逐步走向世界舞台。
In 2023, Yibin City will closely follow the strategic deployment of the Sichuan Provincial Party Committee and Provincial Government to build a 100-billion-yuan refined Sichuan tea industry, striving to achieve a comprehensive output value of 34 billion yuan for the city's tea industry. Through continuous brand building and international market development, Yibin tea is gradually moving towards the world stage.
