如何选择SEM推广目标及吉林谷歌竞价推广开户全流程指南
选择SEM推广目标的三大关键因素:
1. 转化率优先 - 应将转化率高的产品/服务作为核心推广目标
2. 竞争程度分析 - 通过关键词规划师工具评估市场竞争激烈程度
3. ROI预测 - 计算预期投入产出比,选择最具商业价值的目标
吉林地区谷歌竞价推广特色:
针对吉林市场特点,建议重点关注:
- 本地化关键词优化(如"吉林+产品/服务")
- 季节性产品推广(如冬季保暖用品)
- 跨境贸易相关服务
Google Ads账号开通完整流程(6步指南)
Complete Google Ads Account Setup Process (6 Steps)
第一步: 访问Google Ads官网 https://ads.google.com
Step 1: Visit Google Ads official website
第二步: 点击"新建账号",选择"切换至专家模式"
Step 2: Click "New Account" and select "Switch to Expert Mode"
第三步: 选择"直接创建账号而不制作广告系列"
Step 3: Choose "Create an account without a campaign"
第四步: 填写账户信息(注意:货币类型选定后不可更改)
Step 4: Fill in account details (Note: Currency cannot be changed after selection)
第五步: 点击"您的账号"完成创建
Step 5: Click "Your Account" to complete setup
第六步: 进入"工具与设置"进行后续配置
Step 6: Go to "Tools & Settings" for further configuration
两种开户方式对比
Comparison of Two Account Opening Methods
方式/Method | 优点/Advantages | 适合人群/Suitable For |
---|---|---|
个人开户 | 自主性强,操作灵活 | 有Google Ads操作经验者 |
Self-service | More control and flexibility | Users with Google Ads experience |
代理开户 | 专业支持,账户优化 | 新手或需要专业服务的企业 |
Agency service | Professional support and optimization | Beginners or businesses needing professional service |
重要注意事项
Important Notes
充值方式:
• 个人账户:支持信用卡/PayPal绑定
• 代理账户:需通过代理商进行充值
Payment Methods:
• Personal account: Credit card/PayPal binding
• Agency account: Recharge through agency
退款政策: 个人账户可申请退款但不保证成功
Refund Policy: Personal accounts can apply for refund but not guaranteed
如需专业开户服务,可访问:ck139.com
For professional account opening service, visit: ck139.com
