2023年中国绿茶出口分析:量价齐跌背后的市场机遇
中国农业国际合作促进会茶产业分会最新报告显示,2023年中国绿茶出口面临量价齐跌的挑战,但摩洛哥仍保持最大贸易伙伴地位。
The latest report from the Tea Industry Branch of China Agricultural International Cooperation Promotion Society shows that China's green tea exports faced challenges of declining volume and price in 2023, but Morocco remains the largest trading partner.
根据6月12日发布的《2023中国茶叶进出口贸易分析报告》:
- 绿茶出口量30.94万吨(同比↓1.44%)
- 出口额11.80亿美元(同比↓15.32%)
- 出口均价3.82美元/千克(同比↓14.09%)
According to the "2023 China Tea Import and Export Trade Analysis Report" released on June 12:
- Green tea export volume: 309,400 tons (↓1.44% YoY)
- Export value: $1.18 billion (↓15.32% YoY)
- Average export price: $3.82/kg (↓14.09% YoY)
市场亮点:
• 摩洛哥保持中国绿茶最大出口市场(1.90亿美元)
• 浙江省贡献超35%出口额(4.35亿美元)
• ≤3kg小包装绿茶出口量逆势增长
Market Highlights:
• Morocco remains China's largest green tea export market ($190 million)
• Zhejiang Province contributes over 35% of export value ($435 million)
• ≤3kg packaged green tea exports bucked the trend with growth
报告特别指出,尽管面临挑战,"一带一路"沿线国家和区域经济体仍存在显著市场机遇。专家建议茶企:
- 提升产品质量标准
- 加强国际品牌建设
- 拓展新兴市场渠道
The report specifically notes that despite challenges, significant market opportunities remain in Belt and Road countries and regional economies. Experts recommend tea companies:
- Improve product quality standards
- Strengthen international brand building
- Expand channels in emerging markets
该报告由海关总署数据支持,涵盖各茶类、各省市及主要贸易伙伴的详细分析,为茶产业决策提供重要参考。
The report is supported by China Customs data, covering detailed analysis by tea categories, provinces, and major trading partners, providing important references for tea industry decision-making.
