中餐出海新趋势：供应链与产业链全球化布局
近年来，中餐出海已成为餐饮行业的重要发展趋势。 随着全球化的推进和消费者需求的多样化，中餐品牌正积极拓展海外市场，寻求新的增长点。
In recent years, the globalization of Chinese cuisine has become a significant trend in the catering industry. With the advancement of globalization and the diversification of consumer demands, Chinese food brands are actively expanding into overseas markets to seek new growth opportunities.
01. 中餐出海的机遇与挑战
01. Opportunities and Challenges for Chinese Cuisine Going Global
2023年被视作"中餐出海元年"，而2024年则被认为是"出海冲刺年"。目前中餐出海主要呈现三种形式：
2023 was regarded as the "first year of Chinese cuisine going global", while 2024 is considered the "sprint year for globalization". Currently, there are three main forms of Chinese cuisine going global:
- 品牌出海 - 连锁品牌通过授权加盟方式拓展海外市场
- Brand Globalization - Chain brands expand overseas markets through franchising
- 产品出海 - 食品加工企业出口酱料、调料等产品
- Product Globalization - Food processing companies export sauces, seasonings and other products
- 服务出海 - 餐饮软件、设计等配套服务跟随出海
- Service Globalization - Catering software, design and other supporting services follow the trend
02. 2024年新趋势：供应链与产业链出海
02. New Trends in 2024: Supply Chain and Industrial Chain Globalization
2024年中餐出海呈现出两个新趋势：
In 2024, two new trends have emerged in the globalization of Chinese cuisine:
供应链出海：随着餐饮企业出海，相关供应链服务商也开始走向国际市场。
Supply chain globalization: As catering companies go global, related supply chain service providers are also entering the international market.
产业链出海：从原材料种植到食品加工再到餐饮零售的全产业链出海模式。
Industrial chain globalization: The globalization model of the entire industrial chain from raw material planting to food processing to catering retail.
03. 中餐出海的战略规划
03. Strategic Planning for Chinese Cuisine Globalization
成功出海需要做好三个关键步骤：
Successful globalization requires three key steps:
- 战略先行 - 制定清晰的国际化战略
- Strategy first - Develop a clear internationalization strategy
- 计划完整 - 设计完善的国际连锁加盟体系
- Complete plan - Design a comprehensive international franchise system
- 执行到位 - 建立国际化运营管理体系
- Execution in place - Establish an international operation management system
选择海外运营中心是出海的第一步，需要考虑政治环境、法律法规、文化差异等多方面因素。
Selecting an overseas operation center is the first step in globalization, requiring consideration of political environment, laws and regulations, cultural differences and other factors.
04. 成功案例分享
04. Success Case Studies
鼎泰丰：采用整案服务输出的品牌授权模式，严格筛选加盟商，确保品牌质量。
Din Tai Fung: Adopts a brand licensing model with complete service output, strictly selects franchisees to ensure brand quality.
蜜雪冰城：自建国际供应链，采购网络覆盖全球35个国家。
Mixue Ice Cream & Tea: Builds its own international supply chain with a procurement network covering 35 countries worldwide.
海底捞：实施本土化策略，根据不同市场调整产品和服务。
Haidilao: Implements localization strategies, adjusting products and services according to different markets.
中餐出海不是简单的复制粘贴，而是需要结合当地市场特点进行创新和调整。 从中国特色走向国际标准，是中国餐饮品牌全球化的必经之路。
The globalization of Chinese cuisine is not simple copy-paste, but requires innovation and adjustment based on local market characteristics. Moving from Chinese characteristics to international standards is the only way for Chinese catering brands to go global.
