为什么用户最多的沃尔玛全球电商还需要谷歌广告推广？网站建设前必须思考的三大核心问题
为什么用户最多的沃尔玛全球电商还需要谷歌广告推广？网站建设前必须思考的三大核心问题
Why Does Walmart Global E-commerce, the Most Popular Platform, Still Need Google Ads? Three Key Questions to Consider Before Website Development
在当今数字营销时代，即使是像沃尔玛这样的全球电商巨头，仍然需要借助谷歌广告进行推广。这引发了一个重要问题：在网站建设前，我们应该思考哪些关键因素？
In today's digital marketing era, even global e-commerce giants like Walmart still rely on Google Ads for promotion. This raises an important question: What key factors should we consider before website development?
第一：网站为谁而建？
First: Who is the website for?
很多公司在设计网站时过于主观，只满足自身需求而忽视了目标用户。成功的网站设计需要：
- 精准定位目标用户群体
- 了解用户偏好和行为特征
- 在用户可接受的范围内创新
Many companies design websites too subjectively, focusing only on their own needs while neglecting target users. Successful website design requires:
- Accurate positioning of target user groups
- Understanding user preferences and behavioral characteristics
- Innovating within the acceptable range for users
第二：为什么建网站？
Second: Why build a website?
网站建设的核心目的包括：
1. 营销转化：向客户展示公司信息，促进销售
2. 企业形象：面向求职者、合作伙伴等展示公司实力
The core purposes of website construction include:
1. Marketing conversion: Presenting company information to customers to boost sales
2. Corporate image: Showcasing company strength to job seekers and partners
第三：如何建设网站？
Third: How to build a website?
网站建设的关键原则：
- 在用户接受范围内追求美观设计
- 紧跟设计趋势但不盲目跟风
- 创意服务于网站核心价值
- 基于用户调研和数据分析
Key principles of website construction:
- Pursue aesthetic design within user acceptance
- Follow design trends but not blindly
- Creativity serves the core value of the website
- Based on user research and data analysis
只有深入思考这三大问题，才能建设出真正有效的网站，这也是为什么即使像沃尔玛这样的电商巨头仍然需要谷歌广告推广的原因——精准定位和持续优化永远是数字营销的关键。
Only by deeply considering these three questions can we build truly effective websites. This is also why e-commerce giants like Walmart still need Google Ads - precise positioning and continuous optimization are always the keys to digital marketing.
