运营最好的SEO网站推广方案：TikTok与Temu的跨境电商困境
电商业务被急于商业化的TikTok视为一根救命稻草。虽然5年内创造3万亿GMV的豪言壮语几乎已经没有实现的可能，但着眼于东南亚的TikTok电商，在近几年也的确做出了一些成绩。
E-commerce has become a lifeline for TikTok, which is eager to commercialize. Although its ambitious goal of achieving 3 trillion GMV within five years is almost impossible, TikTok's e-commerce focus on Southeast Asia has indeed yielded some results in recent years.
印尼新政重创TikTok电商
Indonesia's New Policy Deals a Blow to TikTok's E-Commerce
据媒体报道，为保护当地实体和线上零售商，印尼政府于本月初颁布《2023年第31号贸易部长条例》，禁止社交媒体平台进行商品的销售和交易活动，同时为本国电商平台销售的海外购商品设下100美元的最低价格门槛。
According to media reports, to protect local physical and online retailers, the Indonesian government issued the "Minister of Trade Regulation No. 31 of 2023" earlier this month, prohibiting social media platforms from conducting product sales and transactions. It also set a minimum price threshold of $100 for overseas goods sold on local e-commerce platforms.
Temu业绩创新高
Temu Achieves Record Performance
和TikTok电商业务遇阻形成鲜明对比的，是Temu的春风得意。数据显示，Temu今年第三季度的销售额已经突破50亿美元，9月份的单日GMV甚至高达8000万美元。
In stark contrast to TikTok's e-commerce struggles, Temu is thriving. Data shows that Temu's sales in Q3 2023 exceeded $5 billion, with daily GMV reaching as high as $80 million in September.
TikTok的今天会是Temu的明天吗？
Will Temu Face TikTok's Current Challenges Tomorrow?
贸易保护和反全球化无疑是当下的时代主题。随着全球地缘政治的不断恶化和大国博弈的日益升级，各国的贸易保护政策层出不穷。
Trade protectionism and anti-globalization are undoubtedly the themes of the current era. With worsening global geopolitics and escalating great-power competition, trade protection policies are emerging worldwide.
TikTok Shop的“掠夺性定价”让印尼政府颇为恼火，因为这威胁到了当地企业。而Temu的核心发展模式，同样是与拼多多一脉相承的低价。
TikTok Shop's "predatory pricing" has angered the Indonesian government as it threatens local businesses. Temu's core development model also follows Pinduoduo's low-price strategy.
拼多多至今都还没有甩掉商品质量低劣的恶名，Temu在海外的名声也难说完美。消费者一开始或许会被各种优惠和低价商品吸引，但收到商品后的期望落差也让他们屡屡在社交媒体吐槽。
Pinduoduo still hasn't shaken off its reputation for poor product quality, and Temu's overseas reputation is far from perfect. Consumers may initially be attracted by discounts and low prices, but the disappointment upon receiving the products often leads to complaints on social media.
