为什么谷歌推广没效果？WordPress外贸B2B选品与运营全攻略
在激烈的外贸竞争中，许多企业发现他们的谷歌推广效果不佳。 本文将深入分析原因，并提供WordPress外贸B2B建站与运营的选品策略。
Many businesses find their Google Ads underperforming in the competitive international trade arena. This article will analyze the reasons and provide product selection strategies for WordPress B2B website building and operations.
选品的重要性 | Importance of Product Selection
在创建独立站前，选品对外贸人至关重要。工厂需要关注：
Before building an independent website, product selection is crucial for international traders. Factories need to focus on:
- 获客渠道 | Customer acquisition channels
- 研发新产品 | New product development
如何选品？| How to Select Products?
1. 避免忽冷忽热的产品 | Avoid volatile products
盲目跟风往往导致失败。一些热销产品生命周期短，供应链问题可能导致订单延误。
Blindly following trends often leads to failure. Some hot-selling products have short life cycles, and supply chain issues may cause order delays.
2. 选品以刚需为主 | Focus on essential products
建议选择较冷门行业，如耐火材料、精密工具等。这些行业针对性强，容易获取排名和流量。
It's recommended to choose niche industries like refractory materials, precision tools, etc. These industries have strong targeting and are easier to rank and gain traffic.
3. 拒绝敏感高危产品 | Reject sensitive high-risk products
液体、粉末等产品会给物流带来额外麻烦，许多国际物流公司不愿处理。
Products like liquids and powders create additional logistics hassles, which many international logistics companies avoid.
工厂vs贸易公司 | Factory vs Trading Company
工厂优势 | Factory advantages:
- 价格相对较低 | Relatively lower prices
- 生产管控权更强 | Stronger production control
贸易公司优势 | Trading company advantages:
- 产品多样化 | Product diversity
- MOQ更小 | Smaller MOQ
- 质量品控更好 | Better quality control
通过合理的选品策略和供应商选择，您的WordPress外贸B2B网站将获得更好的谷歌推广效果。
With proper product selection and supplier choices, your WordPress B2B website will achieve better Google Ads performance.