2017年中国玩具进出口双增长：行业报告深度解析
中国上海 - 根据中国玩具和婴童用品协会3月30日发布的《2018中国玩具和婴童用品行业发展报告》，2017年中国玩具行业呈现强劲增长态势。
Shanghai, China - According to the "2018 China Toy and Juvenile Products Industry Development Report" released by the China Toy and Juvenile Products Association on March 30, China's toy industry showed strong growth momentum in 2017.
报告显示，2017年中国玩具(大口径)进出口总额实现双增长：
- 出口总额441.52亿美元，同比增长31.2%
- 进口总额10.79亿美元，同比增长4.06%
- 对"一带一路"沿线国家出口同比增长40.05%，占出口总额25.46%
The report shows that China's toy imports and exports (broad caliber) achieved double growth in 2017:
- Total exports reached $44.152 billion, up 31.2% year-on-year
- Total imports reached $1.079 billion, up 4.06% year-on-year
- Exports to countries along the "Belt and Road" increased by 40.05%, accounting for 25.46% of total exports
国内市场表现亮眼
Strong Domestic Market Performance
2017年中国玩具市场主要数据：
| 品类 | 零售规模(亿元) | 同比增长 |
|---|---|---|
| 玩具 | 646.3 | 16.24% |
| 手推车 | 124.21 | 16.8% |
| 儿童安全座椅 | 43.44 | 24.1% |
| 奶瓶 | 49.2 | 20% |
Key data of China's toy market in 2017:
| Category | Retail Scale (billion yuan) | YoY Growth |
|---|---|---|
| Toys | 646.3 | 16.24% |
| Strollers | 124.21 | 16.8% |
| Child Safety Seats | 43.44 | 24.1% |
| Baby Bottles | 49.2 | 20% |
专家观点：中国玩具和婴童用品协会会长梁梅表示："艺术类IP授权增长迅速，讲究生活品质情调的艺术类IP产品获得都市白领的青睐。"
Expert Opinion: Liang Mei, president of the China Toy and Juvenile Products Association, said: "The authorization of artistic IPs has grown rapidly, and artistic IP products that emphasize quality of life have won the favor of urban white-collar workers."
这份报告是中国玩具和婴童用品协会连续第二年发布此类报告，也是全球唯一一份针对中国品牌授权行业的发展报告。
This report is the second consecutive year that the China Toy and Juvenile Products Association has released such a report, and it is the only development report in the world focusing on China's brand licensing industry.
