为什么要做谷歌推广服务？史上最全的谷歌SEO URL优化指南
导读/Introduction: 很多公司在没有接触系统完整的SEO知识时，公司网站在搭建和优化推广，Url命名千奇百怪。一些网站同步做国内和出海独立站优化时，通常也会将百度和谷歌seo优化规则的混淆，导致优化效果不佳。本篇文章就谷歌SEO Url优化规则进行讲解，便于您深入理解和优化网站网址结构。
Many companies encounter various URL naming issues when building and optimizing websites without systematic SEO knowledge. When simultaneously optimizing domestic and overseas independent stations, many often confuse Baidu and Google SEO rules, leading to poor optimization results. This article explains Google SEO URL optimization rules to help you better understand and optimize your website URL structure.
一、HTTPS协议 / HTTPS Protocol
1. 什么是HTTPS？/ What is HTTPS?
HTTPS（超文本传输安全协议）是一种互联网通信协议，可保护用户计算机与网站之间传输的数据的完整性和机密性。谷歌建议所有网站尽可能都使用HTTPS。
HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data transmitted between users' computers and websites. Google recommends all websites use HTTPS whenever possible.
2. 使用HTTPS时请注意以下事项 / Key Considerations for HTTPS:
- 确保HTTPS证书是最新的 / Keep your HTTPS certificate up-to-date
- 确认您的证书涵盖与您网站对应的所有主机名 / Ensure your certificate covers all hostnames
- 使用最新版 TLS 库并实施最新版协议 / Use the latest TLS library and protocols
- 在 HTTPS 网页上只嵌入 HTTPS 内容 / Only embed HTTPS content on HTTPS pages
二、子域名 vs 子目录 / Subdomains vs Subfolders
这是一个争议很久的问题。下面我们看下谷歌官方的回复。
This has been a long-debated topic. Let's see Google's official response.
Google Search Central官方表示 / Google Search Central states:
谷歌对待子栏目和子域名是一样，只是在Google search console设置中会有区别。
Google treats subfolders and subdomains the same, though there are differences in Google Search Console settings.
三、域名选择 / Domain Name Selection
请选择一个令人难忘的、有品牌价值的作为域名。如wenjuntech、wujiedata、SHINE、Google、Baidu等。
Choose a memorable, brandable domain name like wenjuntech, wujiedata, SHINE, Google, Baidu, etc.
四、顶级域名选择 / Top-Level Domain Selection
从SEO的角度来看，Google对所有顶级域名都一视同仁，但.com通常是最好的。
From an SEO perspective, Google treats all TLDs equally, but .com is usually the best choice.
五、URL结构优化 / URL Structure Optimization
1. 在网址中使用简单、说明性字词 / Use simple, descriptive words in URLs
示例/Example: http://en.wikipedia.org/wiki/Aviation/
2. 网址中使用连字符 / Use hyphens in URLs
建议您在网址中使用连字符 (-)，而不要使用下划线 (_)。
Use hyphens (-) instead of underscores (_) in URLs.
3. 避免使用特殊字符 / Avoid special characters
Google的John Mueller表示，建议避免在URL中使用特殊字符。
Google's John Mueller recommends avoiding special characters in URLs.
总结/Conclusion:
为SEO创建url并不是一门高深的学问，合乎逻辑符合规范的URL命名规则是非常重要的，他会直接影响到SEO排名和流量。
Creating SEO-friendly URLs isn't complicated. Logical, standardized URL naming conventions are crucial as they directly impact SEO rankings and traffic.
