Google推广助力老牌乳胶企业焕发新活力 - 蚌埠安宇乳胶成功案例
在当今数字化时代，Google推广已成为企业拓展国际市场的重要工具。 蚌埠安宇乳胶制品有限公司通过与广州工控集团的战略合作，结合有效的Google推广策略，成功实现了企业转型升级和国际市场拓展。
In today's digital era, Google Ads have become a crucial tool for enterprises to expand into international markets. Bengbu Anyu Latex Products Co., Ltd. has successfully achieved corporate transformation and international market expansion through strategic cooperation with Guangzhou Industrial Control Group and effective Google Ads strategies.
这家拥有60余年历史的老牌乳胶企业，通过并购重组焕发新生。广州双一乳胶制品有限公司总经理助理伍维勇表示："通过Google推广等数字化营销手段，我们能够更好地展示企业实力和产品优势，吸引国际客户。"
This traditional latex enterprise with over 60 years of history has been revitalized through mergers and acquisitions. Wu Weiyong, Assistant General Manager of Guangzhou Shuangyi Latex Products Co., Ltd., stated: "Through digital marketing methods like Google Ads, we can better showcase our corporate strength and product advantages to attract international clients."
并购重组带来新机遇 | New Opportunities from M&A
2023年4月，广州工控以1.82亿元收购安宇乳胶70%股权。此次并购不仅弥补了广州工控在医用乳胶手套资质方面的短板，更为安宇乳胶带来了先进的安全套生产技术。通过Google推广，这些新产品迅速打开了国际市场。
In April 2023, Guangzhou Industrial Control acquired 70% of Anyu Latex's shares for 182 million yuan. This merger not only compensated for Guangzhou Industrial Control's shortcomings in medical latex glove qualifications but also brought advanced condom production technology to Anyu Latex. Through Google Ads, these new products quickly entered international markets.
成本优势与Google推广双轮驱动 | Dual Drivers: Cost Advantage and Google Ads
蚌埠的用水、用电、用气、用工成本较低，仅用气一项每年可节省1500多万元。结合精准的Google推广策略，企业成功将成本优势转化为市场竞争优势，产品远销海外多个国家和地区。
Bengbu offers lower costs for water, electricity, gas, and labor, saving over 15 million yuan annually on gas alone. Combined with precise Google Ads strategies, the company has successfully transformed cost advantages into market competitive advantages, with products exported to many countries and regions overseas.
政府支持与数字化营销结合 | Government Support Combined with Digital Marketing
在当地政府的支持下，蚌埠市各大医院优先采购安宇乳胶产品。同时，企业通过Google推广拓展国际市场，实现了"两条腿走路"的发展战略。目前公司建有6条生产线，年营业收入达2.3亿元。
With local government support, major hospitals in Bengbu prioritize purchasing Anyu Latex products. Meanwhile, through Google Ads, the company has expanded into international markets, achieving a "walking on two legs" development strategy. Currently, the company operates 6 production lines with annual revenue reaching 230 million yuan.
禹会区经信局相关负责人表示："未来我们将继续支持企业运用Google推广等数字化工具，进一步开拓国际市场，实现更高质量的发展。"
A representative from the Yuhui District Economic and Information Bureau stated: "In the future, we will continue to support enterprises in using digital tools like Google Ads to further explore international markets and achieve higher-quality development."
