靠谱的找外贸客户的软件与谷歌竞价推广技巧分享
谷歌（Google）推广费用高吗？
Is Google Ads Promotion Expensive?
前言：谷歌推广按点击计费，只有当广告被点击时才会扣费，且不展示不扣费。您每月或每年的 Google 推广费用不固定，具体取决于您的广告预算。
Introduction: Google Ads charges per click. You only pay when someone clicks your ad, and no cost is incurred for impressions. Your monthly or annual Google Ads expenses are not fixed and depend entirely on your advertising budget.
1. 谷歌推广按点击收费
1. Google Ads Charges Per Click
谷歌推广按点击收费，广告每被点击一次，就会扣除一次费用。您需要在后台预先充值一部分费用，然后根据点击次数扣除费用。每次扣费的多少，取决于您设置的每次点击出价和广告评级。
Google Ads operates on a pay-per-click (PPC) model. Each time your ad gets clicked, a fee is deducted. You need to prepay a certain amount in your account, and costs are deducted based on click volume. The actual cost per click depends on your bid amount and ad quality score.
2. 最低充值金额
2. Minimum Top-Up Amount
谷歌推广账户充值，理论上，充值 100 元也可以，上不封顶。但代理商一般会建议多充值一些。这样做的目的是为了省事（免得天天充值）。
For Google Ads account top-ups, the minimum amount is technically 100 RMB with no upper limit. However, agencies usually recommend larger deposits for convenience (to avoid frequent top-ups).
3. 谷歌推广一年的费用
3. Annual Google Ads Budget
谷歌推广一年的费用是多少？这并不固定。具体费用取决于您自己的广告预算。您可以在谷歌后台设置每日消费上限，例如，您的每日预算仅为 100 元，那么一年的花费不会超过 100×365=36500 元。根据经验，大多数谷歌推广客户在谷歌的年消费大概在几万到几十万不等。
How much does Google Ads cost annually? There's no fixed amount - it depends entirely on your advertising budget. You can set daily spending limits in your Google Ads account. For example, with a daily budget of 100 RMB, your annual maximum would be 36,500 RMB. Based on experience, most Google Ads clients spend between tens of thousands to hundreds of thousands RMB annually.
4. 不同渠道，价格也不同
4. Pricing Varies by Channel
第 3 条提到的是您自己直接在谷歌上做推广的情况。如果您选择代理商来帮助您进行谷歌推广，那么您还需要支付开户费和服务费。一般来说，开户费是 1000 元（一次性），服务费是按点击费的一定比例收取，不少代理商的收取比例是 30%。
Point 3 refers to managing Google Ads directly. If you use an agency, additional fees apply including account setup fees (typically 1,000 RMB one-time) and service charges (often 30% of click costs).
以上文字由作者一个字一个字打出来的，请尊重版权。如有需要，欢迎探讨。
This content was originally written word by word. Please respect copyright. For inquiries, welcome to discuss.
